Plastic bottles are popular in daily chemical product packaging market

Brand development, brand education, brand innovation and other issues are also increasingly valued by domestic companies. Chinese companies are constantly exploring and seeking development in innovation. With the improvement of people’s consumption level and the increase of spending power, the production and sales of cosmetics and detergents have achieved unprecedented development, and the market competition has become more and more fierce. In order to expand the sales of their products, they are facing fierce market competition. To occupy a place, it is hard to think about it. In the packaging of cosmetics and detergents, there is a lot of effort. It requires high-quality packaging materials to increase its value. This has promoted the rapid development of the packaging industry. With the development of packaging materials and packaging technology, plastic bottles are widely used in the packaging of cosmetics and detergents, such as polystyrene, polyvinyl chloride, polyethylene, polypropylene and other low-cost, rich sources and good molding properties of plastic materials, It can be made into plastic bottles of various structures and shapes, and can be decorated in various ways and horizontally designed to better play the sales function of the package. As a result, modern cosmetics and detergents are packed in a variety of forms, in a wide variety of types, and in beautifully dressed costumes. In recent years, due to the rapid improvement in the design, decoration, material selection, molding process and technology of plastic bottles, the use of plastic bottles in cosmetics and detergents has become more and more widely used. The more prominent.

First, the wide application of plastic bottles in the daily chemical industry 1 focus on packaging marketing design, improve product competitiveness Consumers due to age, gender, occupation, culture, economic standards and other differences, their shopping psychology is also different. Therefore, different packaging design strategies should be determined based on differences in product positioning and consumer groups. The first is series packaging. Detergents, especially shampoos, are often composed of series of products with different functions. Their patterns are exactly the same and different functions are marked by different colors. For example, the rejoice of the “Shouwu black hair” bottle is black, giving the impression of black shiny hair. The crow “nourishing dandruff” is green and gives people a fresh visual effect. The second is the combination of equipment, that is, the relevant use of the product is concentrated in a large bag at the same time sales, shampoo and hand sanitizer or foam shower gel and facial cleanser installed in a transparent small bag, the price is slightly cheaper than the sale of a single product . The establishment of a simulation shelf to test the aesthetics of packaging design is a commonly used collection of Procter & Gamble. It is worth learning from domestic companies.

2. Variety of plastic bottle specifications to meet different levels of consumption As the competition in the cosmetics market intensifies, various manufacturers have invested more and more in cosmetic packaging. For mid-range and low-end cosmetics, in order to meet different needs, the size of the packaging containers presents a diversity in order to facilitate the choice of consumers. For high-end products, crows take small-capacity containers for packaging to meet the needs of low-income people. Relatively speaking, shampoos and shower gels are used in larger quantities, and 500-750 ml of household items are common.

3. The application of in-mold labeling technology improves the packaging of cosmetics and detergents

The application of in-mold labeling technology in foreign countries has been quite a long time. The production of in-mold labels and the application of in-mold labeling machines have been very mature. The in-mold label is a brand new one that is different from traditional label packaging. Label Packaging Form Traditional label packaging formats include heat-shrinkable label packaging, self-adhesive label packaging, and direct screen-printed label packaging and snow. His appearance has brought a very significant revolution to label packaging. Compared with traditional label packaging, in-mold stickers. This article comes from China's largest plastic bottle trading website Zhonghua bottle network. The advantages of the standard, 1, play a security effect, 2, improve product quality, label color more vivid, feel smooth, 3. Simplify the production process and greatly increase the production efficiency. 4. The in-mold labeling product has strong practicability and low loss. It won't be warped or damaged, and it is waterproof, oil-proof, acid-alkali-resistant, and friction-resistant. , Labels and products can be recycled at the same time, simplifying the regeneration process and taking into account the environmental protection. At present, more and more domestic cosmetics and detergent manufacturers use in-mold labeling plastic bottles to package their own products, such as Wuhan Sibao Co., Ltd., Meiyu, Guangzhou Blue Moon and other companies that are the earliest companies that use in-mold labeling. One of them, Sibao Company currently uses in-mold labeling plastic containers. The application of in-mold labeling technology in cosmetics, detergents, daily-use chemicals and other industries will become more and more widespread and more and more popular by consumers.
4. The diversity of plastic materials to meet the needs of different product packaging Ordinary cosmetics, detergent packaging containers, the vast majority of materials derived from high-density polyethylene HDPE. In order to meet the packaging requirements of different products, the materials used in plastic bottles have also become increasingly abundant.

As transparent containers allow consumers to clearly see the contents, consumers are demanding more and more transparent containers, and transparent polypropylene CPP is the main material to meet this requirement. The development of PP transparent packaging bottles is near. A hot spot for plastic packaging at home and abroad for several years. Compared with other transparent plastic resins, CPP is a new product with excellent media and competitive advantages. Highly transparent polypropylene container with good transparency and gloss, strong appreciation and popular. For example, in the herbalist series used by Ekaterin, such containers are used. Through the transparent bottle wall and shampoo, you can see the image of the green bush grass that is affixed to the back wall.

Transparent PET plastic bottles have also become packaging containers used by Japanese cosmetics and cosmetic manufacturers. For example, shower gels, skin care products, and cleaning products for companies and brands such as Nais, Blue Moon, Kaimi, and Watson Min were among the first to use PET containers. PET bottle has the following. This article comes from China's largest plastic bottle trading website Zhonghua bottle network. Features 1 wide range of capacity, through the stretch blow molding process production of high-strength, highly transparent plastic bottles, commonly used capacity range from Dozens of milliliters to 2 liters of bottles; 2 good transparency and gloss, good plasticity, impact resistance and dimensional stability, stable chemical properties, and good gas barrier; 3 PET bottles are soft to the touch.


5. Some cosmetic products are packaged in spray packages to facilitate consumer use.

The packaging of cosmetics is paying more and more attention to the structural design of the container and the attachment design, so that consumers can easily grip and take it in various environments. For example, cosmetics, such as mousse and perfumes, are often spray-packed for easy access.

6. Green packaging material development and application.
With the enhancement of people's environmental awareness and the introduction of relevant national environmental protection policies, the production of green plastic containers with degradable functions will become a trend. Through research, biodegradation technology and extrusion blow molding technology have been combined to develop a biodegradable plastic container. The technical performance indicators of the product are in line with the requirements of plastic container products, highlighting what ordinary plastic containers do not have. The biodegradable function complies with the national industrial policy for the development of green environmental protection packaging materials. The products are well-received by the market and are currently being used in the packaging of cosmetics, washing products, and other products.

7. Development of antibacterial plastic bottles for packaging.
The life cycle of products such as cosmetics and detergents is generally long. During the repeated use, the surface of the container often produces bacteria and affects the health of users. The purpose of developing antibacterial plastic bottles is to suppress the generation of bacteria on the surface of containers. After research and development, we will disperse the inorganic metal antibacterial agent evenly in the blowing bottle raw material. After improving the blow molding process, the antibacterial plastic container produced has the characteristics of long antibacterial effect, antibacterial effect and good antibacterial spectrum. The product has been tested, the antibacterial rate is above 99%, the product is very popular with the market, and can be widely used in the packaging of cosmetics, detergents and pharmaceutical products.

8. Nano material modified plastic container.
In the production of plastic containers, adding a certain proportion of nano-materials can improve the physical and chemical properties of plastic containers, especially the barrier properties, corrosion resistance of chemicals and anti-ultraviolet properties have been greatly improved, and the toughness of containers is also improved. Has been strengthened, while reducing certain costs, the product is very competitive.

At present, products are popularized and used on washing packaging containers with obvious effects.
Second, the development trend of plastic bottles Cosmetics, cleaning supplies packaging needs both protective, functional and decorative, the Trinity is the future direction of packaging development.

1. Multi-layer co-extrusion blow molding technology The packaging community has been working hard to develop a packaging product that can effectively protect the quality of contents while satisfying the need for luxurious and novel appearance. By using multi-layer co-extrusion blow molding technology, the plastic containers produced can meet the above two requirements. She allows plastics of different properties and types to be co-extruded together and molded at one time. The products integrate the advantages of each component material and satisfy high-grade cosmetics. , washing supplies for barrier properties. On the one hand, it completely shields light and air and avoids oxidation of cosmetics. On the other hand, by combining different types of plastics, it has wonderful visual effects and a unique feel in appearance.

2. Development and Design of Green Packaging Materials Many daily chemical companies have begun to pay attention to environmental protection issues, and environmental protection considerations have also been added to the selection of packaging materials, considering whether these materials can be recycled or not. To develop green packaging, consider: 1) Emphasizing the development and replacement of packaging materials, developing environmentally-friendly materials in place of traditional materials; 2) Emphasizing the recycling and reuse of packaging waste; 3) Actively adapting to the global green consumer fashion and promoting commodity packaging "Green packaging" development.

3. Plastic bottles still play an important role The advantages of plastic containers have always been light weight, strong and easy to produce. With the development of plastic technology, plastic products have once again achieved the transparent characteristics that were only found in glass. PETG is easy to be colored, and after anti-UV treatment, the transparency remains unchanged and there is a possibility of gradually replacing the glass bottle. The development of a variety of functional plastic containers, such as UV-resistant HDPE plastic bottles, etc., for the packaging of cosmetics, detergents, is also very promising. Note the use and development of new materials and new technologies to meet the packaging and consumer needs of different grades of products.

4. The product's structural design and humanized design must closely follow the product's demand and have a forward-looking awareness. Focus on market research and discover the development trend of plastic bottle packaging and consumer demand. Producers must note that consumer surveys can effectively reflect the future development trend, can put forward a better view of packaging design, better cater to consumer preferences, products introduced only targeted, products have good sales and competition Only by force can we be invincible in the fierce market competition.

Third, the conclusion With the improvement of people's living standards, consumer demand for product packaging is also increasing. The market competition of cosmetics and detergents is not only the competition of the internal quality of the products, but also the importance of product packaging becomes more and more prominent. Sometimes it plays a key role in the sales of products. At present, the development of plastic packaging containers for cosmetics and detergents is focused on the development and selection of new materials, new processing technologies, and the pursuit of new shapes and humanized designs, thereby highlighting the novelty and elegance of products and increasing the competitiveness of products.
Reprinted Source: China Packaging Bottle Net

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