Long neck glass bottle packaging new drink

Lime PLJ is a brand extension of Healthy PLJ Juice Beverage from Healthy Food Brands Co., Ltd. The packaging uses an entirely new style that is designed by the brand consultancy Pemberton & Whitefoord. For more than a decade, PLJ has been developing low-calorie cool drinks and refreshing drinks. P&W also redesigned the packaging of the original PLJLemon flavored drinks. P&W has developed a new label motif that gives people a fresh, modern feel with a colorful lemon and lime illustration on the label as a decorative motif, a clean white background accented with dark green shades. In each product, the fruit composition in the beverage is the biggest contributor to the design, which also extends to the packaging. In a small icon in the shape of limes and lemons, very nutritious ingredients such as “No added sugar” and 8 calories perserving (8 calories per serving) are printed. MichaelBeard, a statement from HealthyFoodBrands, said: “Market research shows that consumers want to drink low-calorie lime juice refreshing drinks, but their fruit content is as high as that of existing lemon PLJ drinks. Obviously, with People's health awareness and continuous improvement of food and beverage concepts, such as PLJ, a low-calorie natural beverage, will undoubtedly be very attractive to consumers who are concerned about their own weight and health, just as it is for every hope. Every day has the same attractiveness as a fresh starter, P&W's design makes PLJ a new look and will make the brand more attractive on the shelf.

Both new limes and lemon PLJs are packaged in long-glass bottles manufactured by Allied Glass, decorated with fresh and bright labels printed by Multilabels Ltd. in five colors, including silver and a matte finish. Available in the UK and the Netherlands. Green and yellow long-toothed screw caps are from France, provided by Bericap.

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