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The international development potential of the cycling industry is huge. After years of development, the domestic cycling industry has reached a new stage. Although the professional cycling brands represented by the Sun and the Sea cannot clearly predict the best sales method for the cycling industry in the future, they are the pioneers to test the water first. It is also hoped that through its own practice, it will provide more reference experience and references for cycling industry operators.
From 2013 to 2014, the cross-border e-commerce cycling industry continued to rise, and search and sales of related products increased significantly.
Among them, the United States, Japan, and the European Union are the major markets for domestic cross-border e-commerce. Due to differences in living standards in different countries, the purpose of using bicycles varies, and consumption characteristics vary:
The United States: It is the largest bicycle consumer market in the world, and China is the largest bicycle importer in the United States.
Japan: The Japanese bicycle market is the second largest market in China. The bicycle market in Japan is in good order. At present, Japan produces less than one-fifth of the entire vehicle in demand. The rest is mainly supplied by China and Taiwan.
EU: Great potential market. Germany, France and the United Kingdom have the largest sales of bicycles in EU countries. The EU, the member countries, regions, and governments are all creating conditions that will make people use bicycles as a travel tool.
At the same time, according to Dunhuang Network's data, the current cross-border e-commerce bicycle key product line is mainly bicycle parts, cycling suits, bicycle accessories and so on.
The above data can be seen that currently bicycle parts sales account for more than half of the bicycle industry products, followed by cycling clothes, bicycle accessories and so on. Among them, bicycle parts products accounted for the largest proportion of sales, approximately 46%, such as frame, wheels, handlebars, etc., followed by jerseys, accounting for 34%, while sales of bicycle accessories accounted for 10%. %.
Cycling industry: Cross-border e-commerce hot rising search sales rose sharply
Riding industry: cross-border e-commerce hot rise search sales sharply rising date: 2015-04-17 09:29