Providing outsourcing products for the overall home improvement brand and strategic cooperation with other home improvement factor products is an effective measure that is in line with the development trend of China's wallpaper market. Many companies that have taken the lead in smelling business opportunities have already tasted the sweetness. At present, China's wallpaper market is still at the initial stage of development, and wallpaper is still in the role of matching in domestic home decoration, or in the post-installation era. With the increasing aesthetic demand for wall decoration by domestic consumers and the shift in the focus of home decoration consumption from hard to soft, China's wallpaper industry has entered a period of rapid development. The overall soft installation experience quietly rises In recent years, many cities have appeared in the overall soft-installation experience hall, which is a specialty store that includes comprehensive services such as wallpaper, accessories, fabrics, etc., aiming to bring consumers a high-end mainstream “everyone’s costume†experience and provide One-stop professional service. Due to its 100% overall home improvement one-stop service model, the overall soft-packing experience is dedicated to providing customers with a unified style, personalized customization, and multiple combinations of professional services, which have been well received by consumers. Its quiet rise will bring a new trend of home improvement trend. It is reported that Rouran has built a super-experience store of 1000 square meters and 4,500 square meters in Shanghai and Beijing respectively, and launched the overall soft-packing concept that is in line with international standards, and delivered advanced soft-packing service concepts to domestic consumers. In the experience store, Rouran fully displays the matching effect of wallpaper, fabrics and accessories in the form of model rooms, and launches different styles of scenes according to the fashion trends of the market. The person in charge of the soft soft overall experience hall told the author that the establishment of the Rouran experience store mainly stems from the following two points: First, in the soft-fit match, domestic consumers do not have the concept of overall design, and the overall soft-installed experience hall Appearance is a process that helps consumers understand and learn. Second, domestic products are mostly soft-packed stores of single-category categories, such as wallpaper stores or fabric stores; in Europe and America, they are basically comprehensive soft-packing stores, and designers provide professional overall soft-packing services. Implementation strategy, rapid leap In the face of changes in the market, if wallpaper companies want to survive and develop, they must adjust their development strategies in a timely manner. How to use the overall soft-installed experience hall to build the image and brand of the company is the primary problem that wallpaper companies need to think about when they achieve leapfrog development. Strategy One Strengthen the training of marketing personnel Marketers are an important "media" to showcase corporate culture and content. Wallpaper companies should strengthen the professional knowledge training of marketing personnel to achieve their keen judgment and thoughtful service to consumers' needs, highlight corporate culture and enhance the indirect profits of enterprises. Strategy 2 Ensure construction quality As we all know, at present, 50% of the value of wallpaper comes from construction, and the failure of construction will make the wallpaper fall. Therefore, it is especially important to cultivate professional wallpaper construction technicians to ensure the quality of wallpaper construction. Strategy 3 Find the right partner At present, many wallpaper sales companies have found that a pile of sample books does not help consumers understand the overall picture of the wallpaper, because some wallpapers have larger patterns, and small samples are difficult to display their full picture. Therefore, the practice of making some samples into the wall in the facade has been adopted by more and more dealers, but this is still far from enough. When consumers choose and purchase wallpapers, they cannot determine at a glance whether they match other elements. If this problem can be solved, business opportunities will come into being. Providing outsourcing products for the overall home improvement brand and strategic cooperation with other home improvement factor products is an effective measure that is in line with the development trend of China's wallpaper market. Many companies that have taken the lead in smelling business opportunities have already tasted the sweetness. Because it is relatively simple to provide outsourcing products for the overall home improvement brand, the burden of marketing is mainly on the overall home improvement brand. As long as the wallpaper company meets the requirements of the brand enterprise, it can provide the promotion of the overall effect of the home improvement and the production of the overall effect picture, and then produce the wallpaper according to the requirements. In addition, wallpaper companies can also implement strategic cooperation with other companies. Because only collective action will create a win-win situation, and only if the cake is made bigger will the company share more. The cooperation between enterprises can start from the sales link, that is, organized by “supermarket†type home improvement sellers, which combine the products of different merchants to provide the overall effect of various products. Deeper cooperation between enterprises can involve production, R&D and design, because any level of cooperation can provide a huge competitive advantage for enterprises. 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