Market inertia thinking boosts cosmetics bottle luxury packaging

Every time you buy cosmetics, salespersons often recommend packaging more exquisite cosmetics bottle products, cosmetic packaging of these products also allows consumers to increase product trust. Therefore, for the cosmetics industry, good packaging will also bring a good share of sales! The most intuitive performance of packaging is often whether the printed label is clear; whether the cosmetic bottle is exquisite; whether the design is chic....

In the field of cosmetics packaging, with the improvement of the technological level, packaging development has gradually highlighted the characteristics of individualized highlighting and innovation, the introduction and application of new technologies and new processes, the development and replacement of new environmentally-friendly materials, and the safe and convenient packaging will be more affected. Market welcome. Take the cosmetic and detergent industry as an example. Although people still have the impression of "Friendship Snow Cream" and "Hundred que Gazelle" in their minds, these are old brands with reputation of hundreds of millions of customers in the 1980s. Today, it is only because of the increasingly reduced consumer groups to maintain its modest sales.
In recent years, with the rapid development of the national economy, the packaging levels of various industries have been improved to varying degrees. This is mainly reflected in the food, milk beverage, cosmetic, and pharmaceutical industries. The sales volume of the Chinese cosmetics industry has increased at an average rate of 25% per year over the past 10 years, and it has become the world’s eighth-largest and Asia’s second-largest cosmetics market. The resulting cosmetic bottle packaging market has also become a treasurer for businesses to chase. From the mass market to high-end shopping malls, from glass bottles to plastic bottles, perfume and cosmetics marketers are increasingly focusing on packaging innovation and innovation. Due to the intense competition for end consumers' attention, many cosmetics bottle packaging suppliers believe that product design is more important than ever.

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