Textile digital printing technology demand analysis (2)

(2) In 2001, international brands entered the domestic market successively. In 2001 Beijing New New Advertising Exhibition, Italian thermal transfer color printing inks appeared. Later, inks from the United States, Switzerland, and South Korea began to enter the Chinese market one after another.

(3) The thermal transfer color printing ink market has undergone several stages of development: 2000-2001 as the recognition stage, 2002-2003 as the promotion stage, and 2004-2005 as the initial stage of market scale formation . It is expected that it will enter an industrialized development stage in the future and the market has great potential.

(4), thermal transfer color printing ink quality and price comparison: The current domestic market, the product can be divided into two major categories of ink quality, that is, low-quality ink and high-quality ink; from the production of the difference can be divided into Domestic ink and imported ink. Most low-quality inks are classified as domestic inks, and high-quality inks are classified as imported inks. Low-quality inks are mainly used in advertising, fine arts, ceramics, and handicrafts. High-quality inks are mainly used in industries such as clothing, shoe materials, and webbings. Among the imported inks, the United States, Italy, Switzerland, and MELLOW.CID have high prices and relatively stable quality, which can be referred to as the top ink in the international market. MELLOW's price/performance ratio has absolute advantages. This advantage is reflected in color, fluency, and price.

6, digital thermal transfer color printing ink market trends

At present, China's digital thermal transfer market is still in the primary development stage, and many users can not distinguish the difference between low quality and high quality ink. The analysis of the ink market from the market law will shift from low-quality inks to high-quality inks, which will be inevitable for market development. Therefore, we must treat the issue of ink prices objectively. Low-priced inks can only be used in the advertising image-level market, and cannot be used in the industrialized garment printing market. This is absolute, so the price concept cannot be confused and must be differentiated. The transition from low quality to high quality ink quality becomes inevitable.

Fourth, digital thermal transfer technology-related production equipment

1, printing equipment

(1) Printer: A printer is a digitally drawn instrument. Printers can be divided into laser printers, inkjet printers, ribbon printers, and dot matrix printers, etc., and digital inkjet printers. Inkjet printers can be divided into desktop printers, photo inkjet printers, and huge inkjet printers. Thermal transfer printing inks can be applied to desktop printers and photo inkjet printers. The printer's spray method can be divided into two kinds of micro piezoelectric type and thermal foam type.

(2) Digital Printing and Dyeing Machine: The digital printing and dyeing machine is based on the technical requirements of the printing and dyeing industry based on the structure of the printer. It is not an invention, but a technical improvement. In fact, the printer is the same concept with different titles. For example, most digital printing machines at home and abroad are converted from MUTOH, ROLAND, etc. However, some digital printing machines are produced by themselves. The modified digital printing and dyeing machine equipment system is sold at an expensive price. It is more economical and practical to purchase photo inkjet printers such as MIMAKI, MUTOH, EPSON, and ROLAND from the perspective of practical and economical equipment investment.

(3) printer inkjet printing method

Piezoelectric printers: Also called micro-piezoelectric printers. The micro-piezoelectric printer uses a printing method in which ink droplets are ejected with different voltages in the nozzle. The EPSON series, MIMAKI series, MUTOH, and ROLAND on the market are micro piezoelectric printing methods.

Thermal-foaming printer: A thermal-foaming printer uses a printing method in which the ink is heated in the nozzle and the ink is foamed to form fine ink droplets. The hp series, Novajet series, and Canon on the market all use the thermal foam printing method.

Printer accuracy: The accuracy of the printer is measured in units of dpi. The general accuracy is 360360, 360540, 360720, 720720, 7201440, and 14401440. The higher the accuracy is, the faster the printing speed is, and the higher the accuracy is, the higher the speed is

PASS: Another specification of the printer's print accuracy. Each print precision has a corresponding PASS value. Different PASS numbers can change the print speed of the same precision. Taking pictorial printers for example 360360dpi can be printed as 2PASS, 4PASS, 8PASS three precision, 2PASS fastest, the lowest accuracy 360360 this level, the single PASS is the widest, this combination is 360360 this print speed high speed mode; 8PASS speed The slowest, the highest accuracy at this level, the single PASS is the narrowest, is 1/4 of the 2PASS width, this combination is the high-precision mode of this level.

Broken line and fly line: refers to the obvious horizontal stripes when printing the image, obviously the broken line condition, not obvious is the flying line condition. Frequent disconnection is also an important criterion for detecting the quality of ink. When this happens, the print head can be cleaned, and the test line can be cleaned before cleaning. When the test lines of each color are uniformly arranged, it is normal. When the line spacing is not uniform, it belongs to the flying line phenomenon, broken bar, and broken block. It is the disconnection phenomenon, which kind of color appears the broken line, explained which kind of color the sprinkler head has the plugging phenomenon, must clean the print head. Whether frequent breakages or flying lines are important criteria for testing the quality of ink is called “fluidity” in the industry.

2, heat transfer machine

(1) Heat transfer machines can be divided into three categories: drum type, flat type, and special purpose type.

(2) Heating methods can be divided into two major categories: electric heating and oil heating.

(3) Specifications:

- Roller type is divided into width type 60cm, 120cm, 170cm, 260cm and other models.

- Flat type is divided into 38X38cm, 38X46cm, 4060cm, 6090cm, 90110cm, 110140cm and other models

——Special use heat transfer machine is divided into baking cup machine, baking machine, printing machine, printing machine, ribbon machine and so on.

Five, digital thermal transfer supplies form

The digital thermal transfer market has formed for a short period of time. Therefore, the number of consumables that can be used and found on the market is relatively small and the variety is relatively single. Commonly used consumables in the advertising image market are: metal plates, ceramic baking cups, ceramic baking dishes, various ceramic baking pieces, key rings, ties,
mouse pads , puzzles, pillows , T-shirts, and the like. The consumables used in the industrialized market include various chemical fiber fabrics.

Conceptually, consumables can be divided into two categories: soft materials and rigid materials. The soft material refers to various chemical fiber fabrics, and the hard material refers to a metal plate coated with a resin coating (commonly known as a thermal transfer coating) and various ceramic materials.

How to produce and develop more thermal transfer consumables is the key to the scale development of the digital thermal transfer market. For example, in the advertising video market, digital thermal transfer customers who are engaged in single operations generally reflect that due to the shortage of consumables and the monotonization of application products, the scale development is limited. This is a problem that requires the joint efforts of people in the industry. This is us. The reasons mentioned above for co-cultivating a technologically perfect, prosperous and stable digital thermal transfer market are irresponsible and inescapable.

Six, digital thermal transfer production process

Digital thermal transfer production process is divided into three major parts of the design, print output, thermal transfer. The production process is simple and easy to operate. The design process includes: image data processing, graphic design, and equipment used in computers, scanners, and digital cameras. The printout process includes: image data output, and the device used has a printer. Thermal transfer process procedures include: transfer printing, the use of equipment with different forms and specifications of the thermal transfer machine, such as roller transfer machine, plate transfer machine, special size transfer machine.

The problem to be paid attention to in image processing is to use high-quality pictures, and use resolution according to different quality requirements when printing out, and it is necessary to grasp temperature, time, and pressure during thermal transfer.

Seventh, the difference between the digital cotton fabric printing and dyeing technology and the digital fiber fabric printing and dyeing technology

1, the technical difference

In the production of pure cotton products and chemical fiber products, because of the easy confusion between these two technologies, there is often an understanding of the deviation, so here we focus on a comparative analysis of the two technical methods, easy to distinguish.

Digital printing and dyeing technology is divided into two major categories, namely the dyeing technology of pure cotton fabrics and the dyeing technology of chemical fiber fabrics. The difference between the two digital printing technologies is the use of ink, and the second is the production process. The printing inks used in digital printing and dyeing of cotton fabrics are classified into reactive dye inks and acid dye inks. The printing inks used in digital printing and dyeing of chemical fiber fabrics are sublimation and disperse dye inks, which cannot be used interchangeably. In the actual production and production operations, the digital thermal transfer is first touched. India often mistakenly believes that digital thermal transfer color printing ink can be used for image processing of pure cotton. Try to compare the production techniques of the two technologies:

Chemical fiber cloth digital thermal transfer printing and dyeing production process: pattern design → output printing → thermal transfer → finished product.

Cotton cloth digital printing and dyeing production process: pattern design → cloth coating pre-treatment → output printing → color fixation → bleaching → rinsing → drying → leveling → finished product.

From the printing and dyeing process, the digital printing and dyeing of chemical fiber fabrics is relatively simple, and the digital printing and dyeing of cotton fabrics is relatively complicated. Therefore, from the point of view of production engineering, it is clear that the digital thermal transfer printing and dyeing process is simple in operation, low in specialization, and easy to popularize. The digital cotton printing and dyeing processes are complicated, the degree of specialization is high, the production cost is relatively high, and production requires many special equipment. Therefore, it is difficult to promote the project. This is the reason why digital thermal transfer printing and dyeing is more popular than digital cotton printing and dyeing.

2. Analysis of Production Cost and Market Price of Digital Thermal Transfer Textile Printing and Dyeing Products

Digital thermal transfer printing costs are compared with the traditional thermal transfer printing costs based on production. Digital thermal transfer is based on printing without a plate, which saves the cost of plate making. However, it adopts the form of digital printing, so the unit production cost is relatively high and it is suitable for small batch production. From the point of view of cost accounting for textile printing and dyeing, the production of digital thermal transfer products within 600 yards has relative advantages. Traditional thermal transfer is based on plate-making (silhouette, gravure, offset) printing, resulting in platemaking costs, suitable for mass production, and thus low unit production costs. The traditional thermal transfer technology for producing large quantities of products has a price advantage. Digital thermal transfer is suitable for the production of personalized, small-batch, high value-added products. Traditional thermal transfer is suitable for the production of popular products. Therefore, it is not difficult to see that the digital thermal transfer technology and products are complementary and improved from traditional thermal transfer technologies and products from the production costs of two different forms of thermal transfer products and the market. The market complements each other and forms mutually independent products. market.

VIII. Market Application of Digital Thermal Transfer Technology

In the personalized product market, digital thermal transfer technology is widely used. Digital thermal transfer products will form a huge industrial product market as technology continues to mature and application products continue to develop. This is not difficult to see from the initial market of digital thermal transfer to the current industrial market. The application products have developed from the original advertising image industry (advertising products, ceramic image products) to the current garment printing and dyeing, light industrial products (shoes, caps, boxes, bags, umbrellas, ties), clothing accessories, webbing, craft gifts, indoor Decoration, cloth, ceramics, metal
color printing and other industries.

In the near future, with the development of various forms of thermal transfer consumables and application products, the digital thermal transfer application product market will continue to develop.

Nine, digital thermal transfer technology and market problems

Cultivating the digital thermal transfer technology and product market must first solve the technical positioning and market positioning problems, and secondly, form a stable and reasonable product market price. Because digital thermal transfer production technology is easy to grasp and popularize, it has a wide market application area, involves many industries, and has a large market span. Therefore, unlike other professional technologies, it can form an industry technical standard. This is also a digital thermal transfer technology. One of the reasons why no technical standards have been formed so far. These reasons have artificially caused market confusion to varying degrees. For example, thermal transfer color printing inks are mixed in the market, prices are confusing, and they are difficult to discern between authenticity and falsehood. This confusion can damage the interests of consumers and also affect the future market. In the direction of health.

To be precise, the digital thermal transfer technology positioning should be the technology of digital color printing production of advertising image products and digital printing and dyeing production of clothing and other products, and the market position is personalized market. Therefore, it is easy to understand that the products produced by Digital Thermal Transfer are high value-added products, which are different from the low-priced traditional thermal transfer popular products. Due to the misunderstanding of technology and market positioning, we have now discovered the tendency of the market to rise and product prices to depreciate. The practitioners engaged in the digital thermal transfer industry need to understand this issue from the strategic height of the market, so as to avoid a new technology and new market abortion in the development process, they should keep a clear head.

X. Digital thermal transfer market outlook

Any technology and product has its limitations, but digital thermal transfer technology has a very wide range of technical applications in a relative sense. This is the digital image printing and digital thermal printing technology. The technical characteristics formed by the combination of Indian technology are determined. For example, ordinary color printing inks used in desktop printers can only be used for inkjet printing paper and inkjet printing photographic papers. The products can only be limited to the concept of paper; photo inkjet printers can be used only for indoor and outdoor water and solvent inks. In the production of image ads, inkjet printing materials are relatively certain. The digital thermal transfer color printing ink can be adapted to a wide range of consumables through the use of thermal transfer paper, such as a variety of chemical fiber fabrics, a variety of hard materials after coating treatment such as metal, wood, stone, ceramics, glass, PVC , leather PU, etc., combined with thermal transfer technology to produce personalized products without plate making method, has brought new space for the development of personalized market. These materials can be applied to the production of personalized products in the apparel, printing and dyeing, decoration, crafts, light industry, gifts, advertising, fine arts, photography, tourism, building materials and other industries. Therefore, it can be said that digital thermal transfer products are not a single product market. It is a multi-form, multi-variety, comprehensive market that spans multiple industries. It will form a giant industrial chain to drive the production of related products, and create good social benefits. Economic benefits, huge market potential.

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