In addition, due to the good image and branding effect of Bordeaux wine, it continues to be the top spot in China's imported French wine. The shape of the wine is regarded as "a name synonymous with quality and reputation", in which the shape of the champagne is followed by Bordeaux. This means that when entering the Chinese market, the modern style of wine packaging and color should be avoided. Helene Hovasse, Ubifrance China's agricultural product manager, said the study subverted the current market model used by French winemakers and highlighted the standard that French brewers are taking to the Chinese market because of inadequate packaging. In order to sell wine in the Chinese market, wine merchants must tell wine stories through wine bottles. PET Bottle, PET Plastic Bottle, Cosmetic PET Bottle Shijiazhuang HuangJia Trading Co., Ltd , https://www.hj-cosmetic.com
Chinese wine consumers prefer traditional packaging
According to the latest research by Ubifrance, the French company's international development agency, for a Chinese distributor, the "shape" of a bottle of wine is more important than the wine's label and color. This has a very important advantage for the wines of Bordeaux and Champagne. A study conducted by a large Chinese local distributor and Owens-Illinois, the world’s largest bottle manufacturer, shows that although the wine production area is still a decisive factor in the purchase, the “shape†of wine is rapidly escalating. The list of "five factors for buying". The wine's color (red, white, and pink) ranks eighth in the 12 purchase criteria, with price ranking second, followed by taste and name.