The store salesperson is more than the guest, the home building materials market is cold in the peak season.

The provincial city building materials market is "cold" in the summer. Affected by the regulation of national real estate, the demand for building materials is shrinking sharply; on the other hand, the building materials stalls in Linlin are also facing the pressure of rising rents, and the days are not good.

Gu Changqing runs a shop called “Hongying” in the New Wuli Temple Building Materials Market, specializing in all kinds of cabinetry. This year, she said frankly: "Selling is particularly easy, because there are very few people who come to see it." When the reporter arrived at the new Wuli Temple building materials market in the afternoon, there were more people selling things in a market than buying things. It is not uncommon for these clerk and boss to get together and play mahjong and play games. Gu Changqing said: Compared with the hot market in the building materials market in 2008 and 2009, this year's business has shrunk by at least 30%.

This situation makes the owners of many building materials booths in the provincial capital very helpless. In the Oriental Mall of East Yangtze River Street, the boss of Huaxing Decoration said frankly: "There is no way to compare this year, the turnover of the store has shrunk by half compared with previous years." For the future market, another owner of the market - Fuqing Wang Qingxin of health accessories is pessimistic: "The wood decoration market can be divided into low season and peak season. In the peak season, generally in August and September, the highest turnover can reach 60,000 yuan. Now it is near the peak season, but the turnover It’s only about 10% of the peak season.”

Under the bleak business, there are many bosses who can't keep up in the building materials home market. In the Oriental Mall, a shop selling lighting is locked, and a shopkeeper next to it said that the store “can’t go out of business.” On the second floor of the Oriental Home in the Economic Development Zone, a solid wood furniture store owner told reporters: Such a market, if the market is not good, it is easy to do it." A furniture store next door has just closed, replaced by a home experience museum.

Statistics from the Provincial Bureau of Statistics show that in the first quarter of this year, the province's real estate development completed investment increased by 14.8%, down 11.5 percentage points year on year. Affected by the regulation of national real estate, the demand for industrial products related to construction and decoration materials has weakened.

In fact, the cake of building materials is getting thinner and thinner. With the emergence of new building materials supermarkets and home living museums in Hefei, the traditional building materials booth market has also been squeezed. An unnamed building materials market manager (general manager of the Oriental Mall building materials market) told reporters: "The current provincial capital building materials market has been pressured due to fierce market competition, price transparency, and sharply reduced profit margins. To the lowest point in history."

On the other hand, for the owner of the building materials market, the store rent is rising rapidly. The boss of Huaxing Decoration said that his own rent in Dongfang Mall is basically between 30,000 yuan and 50,000 yuan, and the rent costs account for 70% to 80% of the total cost. Gu Changqing also said that the rent for the station is 26,000 yuan per year, but it has risen by 2,000 yuan in less than two years. The market and rent are both squeezed, and the days of building materials stalls are not mixed.

The building materials supermarkets that stand side by side with the traditional building materials booth market have developed rapidly since the emergence of the provincial capital around 2003. However, some building materials supermarkets are currently facing adjustment due to poor management or their own short board.

The reporter visited the building materials supermarket on the first floor of the Oriental Home. The building materials supermarket has basically been in a state of stagnation and rectification. Many shops have been evacuated in the empty supermarket hall. A salesman of a sanitary ware brand points to a messy rectification area. "The same is true for the weekend. How can there be business in this environment?"

It is reported that the form of investment in the Oriental Home Building Materials Supermarket was: the signing of the mall and building materials manufacturers, the building materials manufacturers signed with the local agents, the local agents as the window of the mall to supply the mall, consumers and shopping malls checkout. But so far, the mall has still defaulted on the majority of the agents' accounts. A shop owner revealed that the operator of the previous mall had been withdrawn, and the current building materials supermarket was hosted by the Economic Development Zone Management Committee.

Ford, the home building materials store in Sanlitun, the largest commercial center in Hefei, also closed its doors in June last year. The store said that the Ford closed door has many reasons such as business difficulties and limited logistics. An industry insider said: "The building materials supermarket is imported, the supermarket's supply is at the very end of the supply chain, and the price has no advantage. Therefore, the building materials supermarket seeks to survive through the disguised crushing supplier. In addition, the local building materials supermarket promotes one stop. Qi, one-stop service is not fully realized."

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