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E-commerce has become a trend, furniture companies are less affected
The furniture industry is evolving, but many companies aren't overly concerned. With the rise of e-commerce, online furniture sales have become a growing trend. To expand their reach, numerous furniture brands have started exploring e-commerce platforms. However, despite some initial success, consumers still tend to prefer purchasing furniture in physical stores.
Mr. Zhang, who was shopping for furniture at Bayi Furniture City, said, “Even if the style is the same, different brands and materials can make a big difference. Without touching or sitting on the furniture, it's hard to tell if it really fits your needs. Plus, delivery and after-sales service for large items are still major concerns. That’s why I’d rather buy in a physical store.â€
According to Men Fengmin from Sanjia European and American Homes, furniture companies are unique in that online sales are just a complement to traditional retail. There are several challenges when it comes to developing an e-commerce platform for furniture businesses. First, large furniture items are prone to damage during shipping and require professional installation, which adds complexity. Second, the after-sales service system for online furniture shopping is still not well-established. Additionally, the user experience plays a crucial role in furniture purchases—online shopping lacks the in-person feel, making it hard to assess quality and style accurately. High shipping costs also deter many buyers. As a result, most consumers remain cautious and prefer to wait before making a purchase online.