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E-commerce has become a trend, furniture companies are less affected
The furniture industry is evolving, but many companies aren't overly concerned. With the rise of e-commerce, online furniture sales have become a growing trend. To expand their reach, numerous furniture brands have started to explore e-commerce platforms. However, despite some initial success, consumers still tend to prefer purchasing physical furniture.
Mr. Zhang, who was shopping for furniture at Bayi Furniture City, said, “Even if the style is the same, different brands and materials can make a big difference. Without touching or sitting on it, it's hard to tell if it actually suits your needs. Plus, logistics and after-sales service for large items can be quite challenging. That’s why I still prefer buying in physical stores.â€
According to Men Fengmin from Sanjia European and American Homes, furniture companies are unique. Online sales are more of a complement rather than a replacement for offline retail. There are several challenges when developing e-commerce platforms for furniture businesses. First, large furniture items often face issues with shipping and installation. Second, the industry hasn’t yet developed a solid after-sales service system for online purchases. Additionally, the user experience is crucial for furniture—online shopping lacks the in-person experience, making it hard to assess quality and style. High shipping costs also add to the hesitation. As a result, most consumers remain cautious and prefer to wait before making a purchase online.
In summary, while e-commerce offers new opportunities, the furniture sector still relies heavily on traditional retail due to logistical challenges, high expectations for product quality, and the importance of hands-on experiences.