The design of color pages, leaflets, and folding pages is an important role that companies can play in building a brand image and promoting product sales. In the continuous visual repetition, your product or image is deeply rooted in people's hearts. Its main performance is in the promotion of color pages Design, promotional leaflet design, DM direct mail advertising design, product folding design, name card design, etc. Propaganda cards are an important medium in commercial and trade activities. Commonly known as small advertisements. It conveys business information to consumers by mail. It is called "mail advertisement", "direct mail advertisement", etc. abroad. The publicity card has the characteristics of pertinence, independence and integrity. It is widely used by industrial and commercial circles. 1. Targeted Promotional cards can be divided into three categories: The first type is promotional cards (including leaflets, foldouts, postcards, New Year's cards, corporate introduction cards, etc.), used to prompt products, event introductions and corporate publicity. The second type is samples (including various brochures, product catalogs, corporate publications, and picture albums). The products are displayed systematically, with forewords, speeches by the director or manager, various departments, various commodities, results introductions, future prospects and introduction services, Establish an overall image of an enterprise. The third category is instructions. Generally attached to the product packaging, let consumers understand the performance, structure, composition, quality and use of the product. From this point of view, advertisements with such a large content appear on Other media. It is not easy to achieve comprehensive and detailed results and targeted publicity. The publicity card is a complete publicity form. For the sales season or popular period, for the relevant companies and personnel, for the trade fairs, trade fairs, and mailing, distribution, and gifts for consumers who purchase goods. To expand the visibility of enterprises and commodities. Sell ​​products and enhance buyers' understanding of the goods. Strengthened the effectiveness of advertising. 2. Independence The publicity card is self-contained. No need to resort to other media. Not subject to other media's publicity environment, public characteristics, information arrangement, layout, printing, paper and other restrictions. Also called "non-media advertising". The samples and instructions are brochures with covers and inside pages. Like book binding. Existing cover is complete. There is complete content. The paper, format, printing, mailing and gifting of promotional cards are all independent. It is precisely because the promotional card has the characteristics of being highly targeted and independent. Therefore, in order to make it fully serve the advertising of goods, high requirements should be put forward from conception to image expression, from format to printing, to paper, so that consumers can't put it down. Just like when we get a beautiful card or a beautiful book, we should collect it properly. It will not be thrown away. Exquisite promotional cards will also be kept for a long time. Play a long-term role. A. Paper Propaganda cards choose different papers according to different forms and uses, generally coated paper, cardboard, glass cards, etc. B. format The format of the publicity card includes 32 format, 24 format, 16 format, 8 format, etc., as well as a long format and a new form after folding. Large format is used for posting, small format is good for mailing and carrying. C. fold The folding method mainly adopts "parallel folding" and "vertical folding", and thus can fold out various forms. The sample uses "vertical folding", and single-page promotional cards can be used for both. "Parallel fold" means that each fold is folded in a parallel direction, such as a six-page origami, which divides a piece of paper into three parts, and the left and right sides are folded inwards on one side, which is called a "folding bag" Folding inward on the left and turning backwards on the right are called "folding organs", and the organ-folding method of more than six pages, called "folding repeatedly" is also a common folding method. D. Overall design On the basis of the determined novel, beautiful, practical and practical format and folding method, the cover (including the back cover) of the promotional card should grasp the characteristics of the product, and use realistic photography or other forms to contact the brand name, trademark and company name Address, etc., in the way of positioning, artistic expression. Attract consumers; the design of the inner page should reflect the content of the product in detail, and make the picture and text coexist. For sophisticated and complex products with strong professionalism, physical photos and working principle diagrams should co-exist for ease of use and maintenance. The cover image needs to be strong and conspicuous; the inner pages are relatively soft and easy to read. For complex graphics. Require attention to the order of arrangement. And highlight the key points. The cover and the heart must create continuity and integrity of form and content. Unified style atmosphere. Revolve around a theme.
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