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[Reporter]: Hello, Jin Kai has more paint doors at this Beijing exhibition.
[Chen Hanchao]: Mainly based on painted doors, including original wooden doors and solid wood composite doors. The process of our solid wood composite doors may be different from other manufacturers. First, we will use reinforced veneer, and our veneer has reached more than 60. All of them are covered with solid wood. In addition, in general, everyone uses MDF and fir. We use the fir and solid wood veneer to shop, which is similar to the original wooden door.
[Reporter]: What is the market situation of Jinkai in 2011?
[Chen Hanchao]: The overall year last year was not bad. Both domestic sales and export situation have achieved relatively satisfactory results. Our company's market is divided into three major blocks, one is foreign trade for export, mainly for export to Europe and the United States; the second is engineering, mainly with real estate cooperation; the other is domestic retail.
[Reporter]: What is the progress of Jinkai’s plant expansion work started last year?
[Chen Hanchao]: At present, the factory is nearly 20,000 mu. The first phase of the project has been completed. It is expected to be completed by the end of this year. After the completion, we will do the sales of cabinets and whole homes first.
[Reporter]: Jinkai is an early-developing enterprise in Jiangshan Wooden Gate Base. What are the main focuses on brand building in these years?
[Chen Hanchao]: We mainly want to make Jinkai a service-oriented enterprise. This service is not only a service that provides products, but also includes installation and even every upstream design. Especially in designing this piece, we will start from The design to provide products, then to after-sales service, after-sales maintenance will be perfect to implement.
[Reporter]: During the "Twelfth Five-Year Plan" period, there will be a large number of affordable housing units entering the market. How do you view its impact on the wooden door industry?
[Chen Hanchao]: The entry of affordable housing will increase the existing market capacity. In fact, the current market is also very broad. For our company, how to make it bigger and stronger in the market, many factors need us to consider. As for the big market, I think we will try hard to fight for it because we are relatively experienced in doing engineering.
[Reporter]: 315 is approaching. The theme of this year is "Consumption and Security". How does Jinkai guarantee the integrity management?
[Chen Hanchao]: A good company needs a good leader to lead, so I personally think that this person's thinking is very important. He is the most crucial link that directly determines whether or not this company can operate. The leadership of our company has always been operating in accordance with the concept of good faith management, our principle is to do a good job, use the best materials to do, including the service just mentioned, we all want to be perfect, use the largest The enthusiasm to serve our consumers.
[Reporter]: Ok, thank you for accepting our interview.
Jin Kai Chen Hanchao: Do ​​your best products