Custom furniture is favored by Shangpin, and it is a new favorite of consumers.

"If I can book my life, time, just like booking my dinner at any time, how good it is." A century ago, the regret of British woman writer Virginia Woolf was made up in this era: marriage can be Set the wedding dress to set the diamond ring; buy a house can customize the design and home appliances; travel can be customized route; if you have nothing to do, you can also customize the ringtone, set the maintenance plan ... women increasingly favor "customized life", from hundreds of thousands A piece of evening dress, to a few dollars a self-made ring tones, the meaning of "tailor-made" is gradually changing. Customization is no longer a symbol of luxury, but a lifestyle that emphasizes individuality. Sociology experts say that with the development of economy and social progress, people's independence, selectivity, variability and diversity will increase, and the new trend of “customized life” will become more prevalent.


The perfect home is to be customized, rejecting the same


Rejecting similarity is an important reason why people prefer custom life. “Building your own unique and confident style and giving others a bright future”, based on this concept, customizing this service model that gives people more choice and respect is more and more popular. In recent years, with the increasing living standards of the Chinese people, the concept of consumption has gradually joined the European developed countries. Customized furniture such as cabinets and wardrobes are increasingly accepted by consumers. The concept of integrated home and integrated home has become the furniture industry. The marketing consensus, when the model display experience center with the model as the core becomes the market standard, the limited variation between the model rooms is infinite, the commonality between the model panels is individuality, and the “visiting” experience between the model rooms in the exhibition hall is “trial”. Experience, Xinju.com's “fitting room” marketing model transplanted from the apparel industry, injecting fresh blood into home marketing. The “fitting room” marketing model of the furniture industry is an innovative breakthrough in the “experience economy” period of consumer experience.


"Small tailoring" new home network for you to buy a "home" one-stop shop


Custom furniture is "tailored", like clothes, the color, style and master temperament.


Shangpin Home Ownership New Home Network is good at integrating the personal needs of customers, matching the structure of the house, designing the furniture that is the most suitable for the space layout and exclusive to the customer. Only one drawing can make you see the perfect home in the future. The owner may have renovated the house once in a lifetime. It can be said that it is very strange to the home industry and there is no brand awareness. Therefore, when decorating furniture, it is very difficult to distinguish the quality of many home products brands. . On the other hand, interior design and soft-packing design are a very professional field for the general owners. It is necessary to create a variety of household products with different shapes and colors in the market to create the desired effect. People rack their brains. In the process of home decoration, the owner does not need to go to the market to pick a brick, a toilet, a sofa, a bed, he needs a home, a living space, a total solution.


The new home network platform introduces the role of professional designer in the furniture supporting link, so that professional designers can provide each customer with the overall furniture supporting design and creativity. Consumers will not be able to buy a single piece of household goods here, which is provided for customers. Is the overall solution for home life. With the click of a mouse, the customer bought it, not a sofa, a cabinet, but a home, a lifestyle.


600 stores nationwide support experience free home room free program design free shipping installation intimate service.


With the support of more than 600 stores across the country, the free service, free door-to-door, free design, free distribution and other free service terms are part of the new home network service system, which created for the owners. A new experience in furniture online shopping in the Internet age: buying furniture can be as simple as clicking a mouse. Click on the mouse and go shopping once to get all the furniture in the house. There is no trouble to go around the store, there is no trouble with furniture, no space, no problems with the type of house. The owners of Xinju.com are able to obtain the real low-priced goods and perfect services while solving the troubles caused by the traditional purchase of furniture. "Massive Customization" firstly strictly controls the production cost from the source of the production process, and the e-commerce management network platform greatly saves the cost of the intermediate channel. Therefore, in the new home network, saving 40% is not a marketing means, but an e-commerce. The new model brings a new price system. As a result, the new home network from the online purchase experience, to the offline purchase experience, and then to the price of the furniture network to buy a subversive new feeling.

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