Store and brand jointly certified imported furniture identity

In the face of expensive "foreign furniture", how to judge it is the so-called imported goods? According to industry insiders, consumers can identify the authenticity of imported furniture by looking at the bills and carefully observing the software and hard means of experiencing the products. Da Vinci’s “crying” touched the nerves of the entire imported furniture industry, and also made consumers suspicious of the word “import”.

On the afternoon of July 30, the author saw in the COFCO Plaza that the high-end imported brand exhibition halls that had been woven by people were very deserted. Some merchants even admitted that this was the most bleak time for COFCO Plaza in the past decade. Zhou Yufeng, general manager of Rocheburg China, revealed that “the first half of July was more than 80% lower than the previous six years, and there has never been a history.”

Wang Lanyu, general manager of Super Comfort International Home, said that consumers have to go out of the misunderstanding that imported brands must be of high quality and high price. In fact, "import" is just a commercial procedure and does not reflect the true quality and price of the product.

Liu Yang, deputy general manager of Chengwai Cheng, said that since the Da Vinci incident, the store has conducted self-examination on imported brands. In addition to requesting customs declarations, it is necessary to increase the management of account books, such as how many goods the merchants have entered, and How many sets of actual sales have also been included in the monitoring system, “avoid some brands to use domestic products as imported products.”

Li Wanli, president of the French House Furniture China, said that consumers have concerns about imported furniture in the short term, which has also caused the bleakness of the entire industry. How long this negative impact will last is not good. But this incident also sounded the alarm for companies engaged in importing furniture agents and sales. In the long run, it will help promote the healthy development of the imported furniture industry.

Identification of hard indicators

Proof of origin, packing list, customs declaration

Each batch of imported furniture goods has a complete set of "identity card", that is, certificate of origin, packing list and customs declaration.

The certificate of origin will indicate the origin, item number, number of pieces, total volume, etc. of a batch of imported furniture. The brand will issue a certificate of origin at the request of the consumer before the furniture is shipped. Once the product is shipped out of the country of origin, the relevant authorities in the country of origin will not issue a corresponding certificate.

The customs declaration form of China's customs can also prove that the furniture has passed the import inspection. At the same time, the consumer can also know the packing list of the purchased furniture, which is provided by the manufacturer of the origin and can correspond to the certificate of origin.

Li Wanli, president of the French House Furniture China, said that for the French imported furniture, each batch of goods will be provided with the certificate of origin issued by the local provincial and municipal government, including Arabic, French and Chinese. The content includes the country of origin, shipper, consignee, number of pieces, total volume, total weight and other information. The product name, number, weight, volume, and number of pieces are also clearly marked on the packing list. The customs declaration form also indicates the origin and the number of pieces. The information on the three types of documents corresponds one-to-one.

Insiders pointed out that the government of the country of origin will verify the existence of the enterprise and whether the export product is true, and will stamp the certificate of origin. Domestic cottage products do not have this set of proofs and are not filed at customs. Even after the “one-day tour” of the bonded area, the certificate of origin is lacking. The origin of the second declaration is also marked with the word “China” and cannot be faked.

Product label assisted judgment

The labels attached to some imported household products also have information that consumers can use to judge. Mr. Mai Yimin, Marketing Manager of Shanghai Yi Te Nai Bedding Co., Ltd. said that the US Aireloom mattress sold by the company is an example. Each mattress is sewed with a label that conforms to the US product regulations, and the manufacturer's address and production batch number are clearly printed. Information such as basic descriptions of raw materials, contact information, etc., and these information can also be verified with the certificate of origin, customs declaration, etc.

Identification of soft indicators

1, look at the quality from the details

When choosing imported furniture, you can look at the places that are often overlooked, such as the back, bottom, and inside of the drawer. The details and treatment of these details can reflect the quality of a piece of furniture.

2. Is the craft and style elegant?

Imported brand furniture products are usually designed by internationally renowned designers, and their production techniques and product styles often exude a strong "foreign" taste. Of course, this method of identification only applies to consumers with extensive experience and common sense.

3. Comprehensive evaluation of website and outer packaging labels

By searching and logging in to the website of the imported brand, it is verified whether the product series and models described on the website are consistent with the products sold in China. You can consult some friends who have purchased before to understand the brand's reputation and reputation. Or check the foreign product label on the outer packaging of the product, as well as the import marks such as the seal, Chinese and English instructions, and conduct a comprehensive evaluation.

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Customs does not provide customs declaration form verification service

Many imported furniture merchants have indicated that if consumers have doubts about their customs declarations, they can record their order numbers and contact the customs for verification. In this regard, the author called the Beijing Customs to report the phone, the staff said that the customs will not provide a customs declaration inquiry service for consumers, must be verified by the company engaged in import and export with the customs declaration card. From this point of view, the "warm advice" from the merchant to the consumer does not work.

Inspection to find Beijing wood furniture quality inspection station

To question consumers, some imported furniture brands require consumers to provide quality inspection reports. Consumers can contact the Beijing Wood Furniture Quality Inspection Station for testing and provide reports.