Children's multifunctional furniture penetration rate is less than 30%

Compared with ordinary furniture, children's furniture can be accompanied by children, and multi-functional furniture that meets the needs of life and learning for all ages is popular among parents. So, is the multifunctional furniture for children as powerful as the propaganda? How many families are willing to buy such furniture? The survey shows that the recognition rate of children's multifunctional furniture is as high as 70%, but the penetration rate is less than 30%.

An interesting phenomenon was discovered through the investigation: on the one hand, the number of households that are considered to be very necessary to purchase children's multifunctional furniture is as high as 69.2%; on the other hand, 76.9% of the respondents did not purchase children's multifunctional furniture at home. The manager of the famous children's furniture brand Xingsuo told reporters that almost all parents will consult the salesperson for children's multi-functional furniture when they buy furniture for their children. For this reason, Xingsuo is also equipped with a special explanation staff, but ultimately buy this kind of There are not many people with furniture.

According to the survey, the study table and the growth bed are the most versatile furniture that parents want to buy for their children. Among them, 41.7% of parents who are willing to buy a study table and 33.3% of parents who are willing to buy a growth bed. In the big world of children's furniture outside Beijing, a store owner told reporters that parents are more interested in growing beds than ordinary children's beds. In some brands that have more growth bed styles, their sales can even account for half of the store sales.

At the time of purchasing children's multi-functional furniture, 87% of parents put safety and practicality first. In the well-known furniture stores such as Beijing's Real Home and Chengwai Cheng, the reporter found that most of the growing beds in the market are equipped with safety guardrails and safety stairs. The corners of many study tables have also been rounded. In addition, almost all children's furniture brands use pine as the first choice for furniture materials, and more use of pine water-based paint to ensure the environmental performance of the furniture.

At present, 53.8% of netizens limit the cost of purchasing children's multifunctional furniture to 1,000 yuan to 3,000 yuan. However, the reporter found that this price can only buy a mainstream children's multi-functional furniture, and the price of some growth beds is even higher than this price.

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