With the increasing awareness of environmental protection and health in the country, outdoor sports and leisure fitness have become a healthy lifestyle that people are pursuing. This has also led to the prosperity of China’s outdoor products market. At the 2014 ISPO, the famous fashion outdoor brand CIMALP from France (Hi Maltu) will be on display at Booth E1 120 to showcase the essence of French romantic outdoor fashion in domestic and outdoor fashion. The exhibition scene is highly sought after by consumers and industry professionals. From France Lights up the Chinese outdoor market In 2014 Beijing ISPO, CIMALP is located in booth 120 of E1 Hall with a booth area of ​​200 square meters. This CIMALP brought a brand new product demonstration at the ISPO show. The reporter learned that the CIMALP brand originated from the MARSANNE family in France in 1890. In 1964, the family officially established an outdoor brand and sponsored Laurence de la Ferrière’s outdoor clothing in 1996-1997, making it the world’s The first woman to wear alone on the pole of Vietnam. The CIMALP brand means the highest peak of the Alps in French and stands for eternality, solidity and beauty. The CIMALP brand is highly praised by consumers for its high quality, durability and sales channels, and became an official FFCE partner of France in 2012. It is understood that CIMALP (Himaertu) brand has been committed to the development of the Chinese market, trying to promote global sales and increase brand awareness in the Chinese market. Based on the retention of pure French pedigree, the CIMALP brand has continuously improved and improved its design style and brand concept in accordance with the needs of the Chinese market, gradually found its own soul, and launched high-end products that meet the brand's positioning. Image. CIMALP (Himaertu) brand is developed, unifiedly designed, unifiedly produced, unifiedly sold by the French headquarters, and at the same time, it is designed in accordance with international fashion trends in combination with regional conditions. It is designed for the special population, special body type and special requirements of the Chinese region. Special customization. At the end of 2012, Yilian Group acquired the CIMALP brand in China, Hong Kong, Macao and Taiwan for life-long management rights and agency rights. In just two years, it has achieved rapid development in China. Positioning fashion outdoor design, function originality Outdoor leisure, health and fashion has become a new pursuit of urban people. As a brand of CIMALP (Himat), which started with mountaineering, in order to better meet the market demand, in this exhibition, the theme of fashion outdoors, leisure and fitness is the theme. Both the booth layout and the product design are closely related to this theme. On the basis of emphasizing functionality, the company pursues a more comfortable and casual style. At the same time, it integrates different levels of customer needs in apparel design, adds some fashionable leisure elements, and expands. Wearing occasions for outdoor clothing greatly satisfy people's daily wear needs. Looking ahead, the product style of the professional and leisure in the entire exhibition hall can be described as unique. The CIMALP brand not only maintains the original style of France, but also meets the needs of the Chinese market and adds some technological extensions and innovations based on the basic functionality of outdoor products, such as permanent antistatic, permanent Radiation protection, anti-bacterial, rapid moisture absorption and quick-drying are all at the forefront of the industry. In terms of fabric selection, they all use the world's BULESIGN certification, environmental protection, high-quality surface materials, from the inside to the outside, to provide for the wearer Safe and comfortable wearing experience. In terms of design, the pursuit of self-cultivation, comfort, and humanity tailoring has replaced the concept of large and intangible products in the past, and constantly seeks for changes and innovations in workmanship, style, and materials. Each needle is permeated with ingenuity. Meticulous thinking. Our target consumer groups are not limited to those who love professional outdoor, but also include high-end consumers who like leisure and fashion. The concept of 'fashion outdoor, leisure and fitness' means that CIMALP's customers can deal with it both in daily life and in the cloud. . Strong combination to create a stylish new outdoor culture As a masterpiece of France’s century-old MARSANNE family, CIMALP has a deep cultural heritage and enjoys high brand awareness and recognition in Europe. It has become synonymous with quality outdoor products in Europe. The CIMALP brand appeared at the ISPO show. While demonstrating its rich French brand culture, it was also a concentrated display of its fashionable outdoor and leisure health concepts. In the CIMALP booth, it was filled with French romantic atmosphere and people stopped to leave. At present, with the change of people's lifestyle, the outlook for the entire outdoor product market is good. In this exhibition, the CIMALP brand wanted to use the ISPO fashion platform to promote the brand's high quality image and philosophy. Colleagues also intended to seek multi-market cooperation to better promote the brand's development and continue to create it. Fashion outdoor first brand.
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