Corrugated packaging needs to pay attention to meet hidden needs

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In short, implicit demand refers to the need for consumers to have ideas in their minds that are not directly raised and cannot be clearly described. Implicit requirements cannot be directly displayed, but are hidden behind explicit requirements and must be carefully analyzed and mined to show them.

Implicit demand is often a continuation of explicit demand. When some explicit needs are met, their implicit needs will be raised. For example, products are usually self-contained, and most consumers recognize and get used to this form of packaging, but if the product is too heavy and the consumer needs to carry it, the problem comes. At this point, the most immediate explicit requirement is to find a carrier to help with product transportation. In fact, there is already a strong hidden demand behind the two explicit requirements of packaging and handling, that is, whether the packaging itself can satisfy both packaging and handling functions. Although consumers have such ideas in their minds, they may not be able to directly address such hidden needs, because consumers are not sure whether they can achieve such needs, but packaging companies need to dig out such hidden needs for their own Products (corrugated packaging) look for a way out.

As shown in the figure, a corrugated packaging product named "MOVE IT" is a successful case of the corrugated packaging industry. It is designed to facilitate the handling of large sizes by designing paper pulleys and handles. Large weight products help consumers achieve this hidden demand. This kind of innovation will produce continuous market behavior, because once the implicit demand is realized and satisfied, the consumer will not be able to lose it, and after habit, it will be converted into continuous explicit demand.



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