A comprehensive analysis of the label printing market for cosmetics--Adhesive labels have broad prospects for development in the world.
Take U.S. brand-name cosmetic packaging materials as an example, self-adhesive film labels account for 35%, direct screen printing accounts for 30%, self-adhesive paper labels account for 11%, and in-mold film tags account for 11%. It can be seen that self-adhesive labels account for 46% of its packaging materials market.
According to statistics, the demand for China's self-adhesive labels is growing rapidly at a rate exceeding 20% ​​each year. At present, China's self-adhesive label market is about 450-500 million square meters in size, with per capita possession of only 0.3 square meters per person per year, while some developed countries such as Australia have an average occupancy of 12 square meters per person per year. Therefore, China's self-adhesive label market has great potential.
Among them, Hong Kong and Guangzhou accounted for 67% of the entire Chinese sticker market. The Shanghai market has experienced rapid development in recent years. It is expected that after four to five years, Shanghai will become the largest sticker market in China. However, as far as the current situation is concerned, the focus is still on the Guangdong market.
At present, there are several characteristics of the domestic cosmetics label:
1. Most of the well-known cosmetics brands in China are shifting from screen printing to self-adhesive labels. The demand for film labels is growing rapidly. Due to the high technical content, the required cost is much higher than the paper label. Generally, three layers of film labels have different requirements for each layer inside. For example, the first layer requires good combination with ink, the second layer requires good bonding with glue, the middle layer is carrier, and the color of the label is determined by this layer.
2. Ultra-transparent, pressure-resistant materials are widely used. Ultra-transparent packaging, such as "Icari" shampoos.
3. Global/regional procurement of some multinational companies.
4. In foreign countries, the price of daily chemical products is relatively cheap compared to consumer income, so consumers do not care about the quality of their packaging. In China, there are relatively well-known daily products that are relatively expensive, and some are even more luxurious items, so that consumers will be more critical of their packaging. In addition, due to some objective factors, such as poor road traffic conditions in China, cosmetics packaging is required to have strong anti-friction properties. All of these factors have prompted cosmetic manufacturers to set higher standards for packaging suppliers.
5. In-mold labeling not only has a good anti-counterfeiting function, but also the required cost is not higher than the traditional labels. It is a new type of labeling technology with great potential. However, since the in-mold labeled packaging containers are produced, it is impossible to add more labels, which has an impact on production flexibility. This requires that manufacturers must have accurate sales forecasts for the products. However, there are not many domestic manufacturers that have reached this level, which limits the rapid development of in-mold labeling in China. At present, some domestic private enterprises have boldly tried and are ahead in this field. Most large multinational companies are still waiting to see this.
Source: China Design Printing Network
Brand cosmetics label printing