Packaging Design Visual Recognition Tips

“The Future of Our Ancestors” represents the continuation of human society with the remains of a human ancestor, while the inverted “sheng” character reflects the human’s concern about the future survival. It is both unique and implied.

2. Replacement. The so-called replacement is to replace some parts of the original structure with other things and the mutual relationship has not changed. The face is a new look. People once remembered that when penicillin was first introduced, it was almost a panacea, and it was a cure for some diseases. However, as bacterial resistance increases, it sometimes appears to be less efficacious. It is impossible to increase the dose without limit. At this time, the scientists developed semi-synthetic penicillin. In the original chemical structure, the part that replaced the bacterial resistance was reintroduced by penicillin. Although this example is not very appropriate. However, it also illustrates a reason to overcome the numbness of people's visual experience, and replacement can also produce the same effect, a jewelry advertisement. The necklace is hung on the person's neck, and the other zipper ad hangs the zip around the person's neck. There is an advertisement abroad, a pair of shoelaces tied to two pieces of meat. At first glance, it looks very strange and looks closer. It turned out to be an advertisement promoting the muscles of advanced people.

Obviously, people's imagination of "Zhang Guan Li Dai" is particularly noticeable.

3. Inverse proportions have formed a stable concept of the proportion of space occupied by things and the perspective relationship. Only in a single story can a shoe become the cradle of a baby. The Monkey King couldn’t jump out of the palm of the Tathagata Buddha with a big fight. There was an advertisement for a Nike sports shoe, which showed a huge number of sports shoes. While another set of beverage ads will be canned with skyscraper heights. People will not criticize the designer for forging facts because this anomaly appears to be so real. Instead, they have a keen interest in this fantastic situation. Advertisement information is also remembered by people.

4. shadow. There are projections and reflections. Both are phenomena other than the things themselves, and they have magical relations with things. The reflection in the Minjiang River is not part of the water but is attributed to the mountains on both sides of the river. The shadows in front of the window do not belong to the rich but are clearly visible outside the score. This timeless, immediate and detached aesthetic interest has long been valued by photographers and artists. If designers and painters, photographers, have any differences in capturing shadows, then the imagination of the former is more abundant. Played more vividly, in their hands on the application of the shadow is so free and easy. Sometimes the shadow is no longer a passive manifestation of the original, but a derivative of freedom. Making a gesture and projecting it into a wall becomes a dog. Many people probably did such a game when they were children. Perhaps it is this game that inspired the designer's imagination and added information to increase or decrease information through shadows. At the secluded pond, a man wearing a headset is fishing safely and there is a small band in the reflection of the water. This is an advertisement. Undoubtedly, people immediately think that this is the beauty of a pocket recorder, as if to say that even if you are fishing alone, there is still a band with you, and the pocket recorder is really wonderful.

Use shadows. At the same time, some minor images may be deleted. For example, a pair of leather shoes left behind a figure, while the shoe wearer did not have a person though, but people always see the shadow as a second self, giving it life, while the shadow simplifies everything. The feature of this advertisement is the deletion of characters that may cause distraction. It also expressed the relationship between shoes and people and highlighted the theme of shoes.

5. broken. In the traditional aesthetic tastes, only the perfection of things is often emphasized and modern painting is developed. The original understanding of beauty has also undergone a fundamental transformation. The separation and reorganization of images has been handled freely with the author's ideas and needs. The depth and breadth of the content expressed by Picasso's Guernica is not covered by a few words. The brutality of war is manifested by the fragmentation of the body. It is obviously giving people a strong shock. Clever use of crushing to increase visual effects has also increased noticeably in advertising. Things are often overlooked when they are still and in good condition. Once this normality is lost, people's attention is concentrated instead. A perfume ad, the perfume on the screen was suddenly smashed by something, giving people a sense of surprise. In the 84th Japan Graphic Design Exhibition held in New York, United States in 1984, the designers used 7 sets of alcohol advertising posters designed by Zheng Shou to tear up the finished picture and then collage it with his unique " "Break the United States" and win the gold and silver prizes respectively, thereby pushing the aesthetic value of the crushing to a new height within the scope of the design.

6. Symbolic. All human communication information can be interpreted as a symbolic phenomenon. The symbol here refers to giving something a certain meaning. This symbol of giving meaning is no longer expressing the original content according to the habit. The meaning it expresses is a new symbol that has not existed in the original symbol system of human beings. It is a creative activity. The first person who compares girls to flowers or children to the flowers of the motherland, they are creating symbols and giving the original symbols new contents that cannot be found in the dictionary. In Hong Kong, a poster entitled "Corruption People Encroaching on the Society" shows that a locust is eating up an apple. Comparing apples to society, locusts are likened to corruption and express the theme very deeply. An abstract concept is visualized. A company in Japan opened its business. It symbolized the egg breaks the shell and expressed that after long-term preparation, the company was finally born like a chick.

All in all, the uniqueness of design creativity is the key to the design of modern advertising. Here only some of the more prominent examples in current advertising design are insufficient to outline the look of the entire modern design.

7. exaggeration. With imagination, we grasp certain characteristics of the object being described, and obviously exaggerate its nature, state, quantity, and degree to highlight the nature or characteristics of things, making them novel and unexpected and thus more vivid and vivid. Poems often use exaggerated techniques to express their feelings, and photographic advertisements often use this technique to attract the audience with strange and amazing pens.

8. Rendering. Through the psychological, behavioral aspects of the environment, scenery or characters to describe and highlight the main body of goods, so as to strengthen the artistic effect. Realistic renderings are often inseparable from rendering, such as the selection of backgrounds and foils, and the deployment of colors and light and shadow is also a relatively simple rendering. Rendering as a kind of artistic technique in the creation of freehand screens is mainly used to highlight the temperament, style and characteristics of the goods.

9. plot. That is to say, the story screen mainly consists of the specific events or contradictions and conflicts that are related to the specific life scenes of the goods and people or things to form the plots to show the essential characteristics of the goods. These plots can be refined from life, and they can also be bold and reasonable fiction. As long as any kind of commodity has a role in life and has a status, it can dig out or weave stories. Once these stories are close to the lives of the audience and make them feel fresh, they have a kindness and infiltration.

In the photographic advertising screen, there is no difference between realism and freehandness. Generally speaking, the requirements of realistic photography are more stringent in terms of shooting, and creativeness is more troublesome. Whether it is realistic or freehand, in the end, it is necessary to diversify various content factors and form factors into unity and show the clearest and most appropriate relationship of harmony and contrast, so that the work has a certain mood, of course, commercial mood. This is the end of the creation of the advertising author and the starting point of the aesthetic activities of the advertising audience.