Shasta Shortz(r) recently introduced an 8-ounce aluminum can beverage package. The chairman and CEO of National Beverage Corp stated that the company’s new strategic direction is “to introduce demographics and market segmentation into the brand of productsâ€, and that “children’s beverages should be loaded into child-designed cans†is the Part of the strategy. At present, it is planned to produce six flavors of carbonated drinks, each of which has its own corresponding packaging pattern: B bubble gum, orange milk, cherry bin, marshmallows, festive wine and grape spots. The six flavored beverages are packed into 3.5-inch-high "mini" cans, which are printed with bright, eye-catching 70s-inspired patterns. From the front of the pattern, it is a surfing shorts. However, the drinks have different tastes and different styles of shorts. For example: ChillinËŠ Cherry Punch (Cherry Punch) is a pair of grayish-green, pink, silver, and white striped swimming trunks. The Camo Orange Cr è me (orange milk) is a working short made of orange, red and yellow stripes. Carton boxes decorated with a similar pattern style can hold 8 bottles of beverages. There is a circle of paper holes in the corner of the packaging cartons. The function is to make it easy for consumers to open a hole along the paper hole on the packaging cartons to facilitate the storage and distribution of (drink) cans. The inside of the carton is also printed with information to encourage children to log in to Shasta Shortz's product website to discover interesting product labels, product theme songs, product games, and more. Children can also participate in the (beverage) cans packaging design through the template provided online, and send Shasta the “hyun†and “coolest†“shorts†of their dreams. For kids, it's a huge temptation to get various points rewards from them, and it's even possible that their designs will be used for future product packaging.
Children's drinks should be packed into children's design cans