Tiger Beer Launches New Packaging

Tiger Beer Brewery worked closely with Design Bridge, a British design consultancy, to launch a brand new beer package. This packaging makes the trademark of Tiger beer extremely delicate and modern. Bennett Neo, marketing director of Tiger Beer UK, claimed that this packaging is a crystallization of Chinese and Western cultures. The shield label on the new bottle is wider than in the past, which enhances the shelf effect to some extent. The brand still retains the original blue, orange and gold colors, but enhances the spatial sense of color and dynamics. "The amber color in orange conveys fresh meaning; the blue color is lighter. Champagne is used in golden yellow and it can stimulate the eyeball.

Source: Packaging News