Like other things in Australia, Australian beer is also very "big" and "big". So when the Foster Group, Australia's largest brewer, launched a large-capacity aluminum bottle beer package, people would not be surprised. Meet the market demand to introduce aluminum bottle packaging Foster's Crown Lager beer is Australia's best-selling beer. Since its birth in 1953, the company has been using a 375-ml glass bottle. In recent years, Foster has been observing the development of aluminum bottles in the North American market. As the Christmas season in 2005 is approaching, the company’s decision makers believe that when launching an aluminum bottle beer packaging in the Australian market, Arrived. Paul Groster, Forrester Australia’s consumer solutions manager, said: “We think it's a good time to introduce this aluminum bottle-wrapped Crown Lager beer. In Australia's summer sunshine, At the height of the Christmas and New Year holidays, we hope to introduce our Crown Lager premium beer to this consumer through this unique new packaging." Many advantages favor aluminum packaging Bill Buck, president and CEO of Rexam Beverage Can Americas, once pointed out: “There is no form of large-capacity packaging container that can compete with the economics of aluminum bottles. There are aluminum cans and aluminum bottles. The expenditure on product distribution and warehouse management will be greatly reduced, and the filling speed will be greatly increased." Aluminum bottles have many advantages over PET or glass bottles. Due to the good sealing performance of aluminum bottles, aluminum bottle packaging will achieve a longer shelf life; due to the chemical nature of aluminum, the beer inside the aluminum bottle package can be quickly cooled in the refrigerator; due to the physical characteristics of aluminum, aluminum bottle Recycling efficiency is much higher than PET bottles and glass bottles. In addition, in Australia, whether it is a beverage seller or a general consumer, there is a high degree of enthusiasm and recognition for aluminum bottle packaging. In the eyes of consumers, with a bright label pattern, aluminum bottle packaging looks very cool. Gloucester said: "Aluminum bottle packaging looks great! And in the Australian sun, compared with glass bottled beer, aluminum bottle beer can keep our Crown Lager beer cooler." Forster uses aluminum bottles supplied by CCL Containers. Ed Martin, vice president of sales at CCL Containers, said: “Forster has also considered other packaging options, including PET bottles and cans, but they eventually decided to use our aluminum bottle packaging because Aluminum bottle packaging can not only help sellers increase sales, but also its unique shape, high-end appearance and unique style can enhance the high-end image of Crown Lager." Jointly develop new packaging CCL Containers has always had a passion for aluminum bottles, providing a variety of solutions for the beer industry. In fact, the first aluminum packaging beer in the US beer market—Pittsburgh Brewing Company’s Tiecheng Beer—is from CCL. Martin said: "We are proud of our ability to change the look and shape of future beers. The success of the Crown Lager project has inspired us." About Forster Group Foster Group is an internationally renowned high-end beverage manufacturer. Its products include a variety of beer, wine, liquor, cider and non-carbonated beverages. Forster Group's international beer business has grown by 40% over the past five years, and more than 10 million cases of beer are sold each year to 150 countries and regions around the world.
The development process of this new package is awkward. Gloucester said: “We encountered a lot of operational difficulties, from pallet size to sealing. We got help from CCL and Emco Australia, and we finally solved these problems. Without their help, we Will do nothing."
Source: "Packaging Materials and Containers"
Crown Lager Beer in Aluminum Bottle