Can the lively furniture store in the exhibition be equally lively?

Eighty thousand buyers from all over the country went to Chengdu International Furniture Fair on July 3, and the road to the New International Convention and Exhibition Center of Century City began to jam at 7:00 in the morning. The site of the 15th Chengdu International Furniture Fair was surrounded by exhibitors and buyers.

The exhibition scene was very lively; the international conference center a few hundred meters away, the second China furniture industry development Chengdu International Forum was splashed with "cold water." Ren Xingzhou, director of the Market Economy Research Institute of the Development Research Center of the State Council, said: "I am very surprised and very happy to see the Chengdu Furniture Fair. But I still have to think coldly. How can we make furniture stores as lively as furniture exhibitions? ”

Look at the trend at the show

Personalized, customized, and tested original ability

Chengdu International Furniture Fair is considered to be the industry standard in the industry, so on the opening day, there are 80,000 buyers from all over the country to see the trend.

A lotus pond moonlight coffee table, fish swimming under the transparent glass, and lotus leaf blades, attracted many buyers to stop - the eye-catching is always a little personalized furniture. Zhang Wuhong, general manager of Red Dot Furniture Design Co., Ltd. believes that personalization and intelligence are the trend of furniture development.

Wang Hao, the creative director of Zen Shang soft furniture design, also agrees with this view. “After satisfying the rigid demand, people began to pursue spiritual aspects, and furniture is no exception.” The sofa that regulates temperature, the table that can directly boil water and cook rice, is very popular by Zhang Wuhong’s team. Furniture products.

Zhu Changling, chairman of the China Furniture Association, believes that the corresponding to personalization is the rise of the customization model. In order to integrate the style of furniture into the overall decoration style, consumers are no longer satisfied with the mass production of furniture products. Customization is also a trend in the furniture industry. This requires furniture companies to change with the trend, follow the consumer's mentality to transform, and pay attention to the unique design and craftsmanship of the product.

These tests are the original design capabilities of furniture companies.

Sichuan furniture started with imitation. "About 10 years ago, Sichuan furniture has no personality at all. I stare at the furniture factory in Guangdong all the time. Which one is hot, I will imitate which one to make." Zhu Changling said.

But in the past two years, it has been greatly improved. "In the past, Sichuan furniture companies went to Guangdong to see new styles. Now, in turn, Guangdong furniture factories are running Sichuan to find inspiration." Wang Wei said.

"If the furniture stores are all personalized furniture products, then it must be as lively as the exhibition." Zhu Changling lamented.

Listen to the new voice on the forum

Industry integration, the future will not only sell furniture

The first Chengdu Furniture Fair was “one exhibition and two phases”, which was to tap the potential of the entire furniture industry chain. “The first independent production of production equipment and raw and auxiliary materials will play an active role in enhancing the added value of furniture, improving the quality of furniture products and promoting the development of the furniture industry.” Jintian Haomai (Shanghai) Trading Co., Ltd. Chengdu Branch Manager Lin Defeng said that he attaches great importance to the exhibition. Jintian Haomai will join hands with the eight major suppliers in Europe to provide visitors with more than 30 years of experience and overall solutions in furniture manufacturing.

Wang Xuemao, president of the Sichuan Furniture Industry Chamber of Commerce and chairman of the Board of Directors of Chengdu Bayi Furniture Group, also pointed out that the furniture industry should complete the transition from home to home. "This is the integration of resources, but also the integration of the industry. All industries related to the home can be included." Wang Xuemao said that not only can sell furniture, but also sell tea sets, sellers, and "sell a complete home."

Wang Xuemao's 600-mu commercial land in Wenjiang, the first phase of investment of 1.2 billion yuan, to create 150,000 square meters containing a thousand different areas and styles of "home." "It is to be based on experience. In the past, the form of home stores has been unable to meet the individual needs of the post-80s and post-90s."

The e-commerce road, the combination of online and offline, is also the consensus of the experts. Now online is mainly based on display, supplemented by offline experience.

Zhu Changling believes that the furniture industry should also be more segmented. For example, the space for children's furniture is very large. From the current situation, the well-known children's furniture brand is much lower than that of adult furniture, so the children's furniture brand with higher popularity may continue to be popular.

We must further explore the international market. Liu Jinliang, vice chairman of the China Furniture Association, said that the main business income of the furniture industry in the western region has accounted for 10% of the national total, exports accounted for 3%, and imports accounted for 5%, maintaining a good momentum of development. "But there are still great Enhance space. We can strengthen import and export, make good use of Southeast Asian resources, and sell Sichuan furniture to Southeast Asia."

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