Yan Chongwei: Looking at the county blue sea market

The main city building materials market, home shopping malls are dotted around, providing consumers with more choices, but also let building materials merchants shout "injury" in the fierce marketing competition. Therefore, many store operators and building materials businesses have turned their eyes to a broader district and county market. Recently, Fuguang Building Materials Market in Xiushan launched a business attraction, providing another strategic platform market for home building materials merchants who want to fully enter the district and county markets.

Under the background of Chongqing's home furnishing industry, “into the districts and counties”, an interview with Fu Chongwei, the head of Fuguang Building Materials Marketing, from his perspective to understand the current situation and development direction of the district and county markets.

Looking at the county home blue ocean market

Yan Chongwei believes that compared with the main city, the district and county market will become the blue ocean of the home building materials industry.

According to Yan Chongwei, there are three reasons for the “blue ocean market” in the district and county markets: one is that the district and county have a population of nearly 26 million, and the future has great potential for development; the second is that the district and county markets have not yet achieved saturation of supply and demand, and are truly incremental markets. Third, the new urbanization construction will reduce the desire and needs of residents in the district and the county to enter the main city, leaving the population and consumption in the local area, providing more imagination for the district and county business.

In addition to the growing market demand, the district and county markets have a more relaxed marketing environment. Yan Chongwei believes that there are not many merchants and brands in the district and county building materials market, the primary level of operation, the shortage of marketing concepts and technologies, and the asymmetry of consumer information. Such an environment is very beneficial to operators with a slight business philosophy and is easy to compete. Win in the middle.

Fuguang Building Materials Market will create a dynamic platform

According to Yan Chongwei, Xiushan is located in the junction of the four provinces (cities) of Fujian, Hunan, Anhui and Hubei. The Fuguang building materials market is located at the exit of Xiushan Expressway, covering an area of ​​225 mu, with a construction area of ​​150,000 square meters and a total investment of 380 million yuan. It is the only standardized large-scale integrated building materials market in Wuling Mountain, which integrates building materials wholesale, retail, warehousing, logistics and processing. It is an excellent platform for second- and third-line building materials brands to achieve “inter-provincial operation”.

“The market and brand are the relationship between 'fish and water'. Only when entering a good market platform, brand merchants can be as good as fish, and only rely on the centralized operation and marketing of the brand to stimulate the market to regain more vitality.” Chong Chongwei said that Fuguang Building Materials The market will rely on excellent geographical location, scientific and reasonable architectural pattern and huge market volume. The company will launch a large-scale operation in the district and county market to provide consumers with an intensive, integrated and one-stop shopping. market.

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