Promotional card overview Propaganda cards are an important medium in commercial activities, commonly known as small advertisements. It communicates business information to consumers by mail. The overseas course is "mail advertisement" or "direct mail advertisement". Propaganda cards have the characteristics of pertinence, independence and integrity. They are self-contained, do not need to rely on other media, and are not restricted by other media's propaganda environment, public characteristics, information arrangement, layout, printing, paper, etc. "Non-media advertising". The samples and instructions are brochures, with covers and inner pages, like book bindings, with complete covers and complete contents. The paper, format, printing, mailing and gifting of promotional cards are all independent. Promotion card classification In China, there are three types of promotional cards: (1) Promotional card. Including flyers, foldouts, postcards, New Year's cards, company introduction cards, sales letters, etc., used to remind products, event introductions and corporate publicity. (2) Sample. Including various brochures, product catalogs, corporate publications, picture albums. The system displays products with forewords, speeches, various departments, various commodities, achievement introductions, future prospects and introduction services, etc., to establish the overall image of an enterprise. (3) Instructions. Generally attached to the product packaging, let consumers understand the performance, structure, composition, quality and use of the product. From this, it seems that advertisements with such a large amount of content are placed on other media, and it is not easy to achieve a comprehensive and detailed effect and achieve the purpose of targeted publicity. Propaganda cards are a complete form of publicity, aimed at the sales season or popular period, for the relevant companies and personnel, for trade fairs, trade fairs, and mailing, distribution, and gifting to the purchased consumers, in order to expand the popularity of enterprises and products , To promote products and enhance buyers' understanding of products, and strengthen the effectiveness of advertising. Propaganda card printing performance In order to divide the promotional card into commodity advertising and publicity services, high requirements should be put forward from conception to image presentation, from format to printing and paper, so that consumers can't put it down, just like getting a beautiful card or a beautiful book. Exquisite promotional cards will also be kept for a long time. 1. Paper Propaganda cards are selected based on different forms and uses. Paper is generally used in copperplate paper, cardboard or glass cards. 2. Format There are 32, 24, 16 and 8 formats for the publicity cards, and a long format and a new form after folding are also used. The format is used for posting, and the small format is convenient for mailing and carrying. 3. Fold The folding method mainly adopts "parallel folding" and "vertical folding", and evolves various forms from this. The sample uses "vertical folds", while a single-page promotional card can be used for both. "Parallel fold" means that each fold is folded in a parallel direction, such as a 6-page origami, which divides a piece of paper into 3 parts, and the left and right sides are folded in one side, called "folding bag" It is called "folded organ" when it is folded inwards from the left and right, and folded on the right from the right. It is also a common type of folded hair that is called "folding" for more than 6 pages. 4. Overall design After the novel, unique, beautiful and practical format and folding method are determined, the overall design of the publicity card is needed. These include cover design and inner page design. (1) Cover design: The cover of the promotional card (including the back cover) should grasp the characteristics of the product, use photography or other forms to reflect the brand, trademark and company name, contact address, etc., and also need to attract consumers through artistic performance; (2) Inner page design: The design of the inner page should reflect the characteristics of all aspects of the product in detail, and be graphic. Use the composition of points, lines, and surfaces to guide the design. For professional and sophisticated products, physical photos and working principle diagrams should coexist for easy use and modification. (3) Color design: The cover image needs to be strong and eye-catching, and the inner page color is relatively soft and easy to read. At the same time, the use of color elements to draw the audience's vision, allowing the audience to think and watch the work with the designer's thinking. For complex graphics and texts, we must pay attention to orderliness and highlight the key points. For a large number of pages can be unified unified composition. The cover and heart should create a coherence and integrity of form and content, unify the style atmosphere, and surround a theme. Festival greeting card design Festive greeting cards are a kind of blessing cards for enterprises for the holidays, and a special medium that reflects the company's care and enhances customer communication. The design of the greeting card should not be too commercial, and do not need too much publicity information. The important thing is to show the wishes and wishes of the festival. Invitation card design The invitation cards are mostly needed for companies to invite guests to participate in the exhibition, so it is necessary to highlight the corporate image and the purpose of the invitation. The layout is more flexible and changeable than other types of promotional foldouts, and strives to make people feel profound. The purpose of corporate propaganda, therefore, need to use brains in design, so that it has reserved value. Fold leaflet design The leaflet is a part of the corporate VI system, which plays the role of promoting the corporate culture, corporate spirit, and representing the good image of the company. The design of the leaflet should pay attention to emphasize the culture and concept of the enterprise, and should maintain a unified style with the VI system of the enterprise in the overall vision, and at the same time reasonably allocate the relationship between the graphics and the text.
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