The collapse of the tide has not ended, large furniture companies must always be vigilant


Since 2014, large furniture companies have been closed down. Last year, Shenzhen home furnishing giants Huayuanxuan and Fuzhidao declared bankruptcy. On May 3 this year, Guangzhou’s flagship furniture, which has a 23-year history, went bankrupt. Dongguan Yongxin Furniture Manufacturing Co., Ltd., which is known as “Dongguan Furniture Aircraft Carrier”, also closed down. . According to relevant statistics, so far, more than 270 furniture manufacturers have closed down in Shenzhen this year.
On the one hand, many small and medium-sized furniture enterprises are not resistant to competition in the industry. On the other hand, many industries have crossed the border and flocked to the market of the furniture industry to occupy market share. In fact, in the final analysis, it is still a problem of corporate decision-making operations and its own management.
In addition to the successive closures of furniture companies in Guangdong, some brand furniture companies in the Mainland in March this year have also had some problems, such as all-you-can, double tigers and so on.
Brand furniture problems
1. The channel is seriously shrunk.
In today's economic environment, brand furniture sales channels have become less, resulting in a decrease in dealers' profit margins. Many dealers have insufficient confidence in the market and finally choose to give up.
2. The traditional operating model does not have a competitive advantage in the current market environment.
This is mainly reflected in the fact that the traditional operating model is costly, but the profit is small. Therefore, many brand furniture companies have made corresponding measures. People in the industry should know that some workers have been laid off in the production line last year. This year, it is mainly to lay off some management personnel, and even some corporate executives have voluntarily left.
3, the channel is injured, small brands invade the store.
Many small brands in many branded furniture stores have eroded this year, and their competitiveness has become more and more serious, leading to a serious shrinkage of brand furniture channels. Although the store is generally subject to certain rules, this situation does not exist in previous years. It is well known that dealers only need to issue warehousing costs and management costs, which is equivalent to a hub between manufacturers and end consumers. If they want to make more profits, it is difficult for the stores to win more profits in today's big environment. We can use the influence of brand furniture to sell furniture of small brands (low-end and low-end) and use it as a profit point.
How does brand furniture change the status quo?
1. Reform the traditional operation mode and implement refined management. The traditional operating model is no longer applicable to the current market competition environment.
2. Production on refined production, reducing all the costs that can be reduced.
3. Improve brand value and market service quality, and do a good job of dealers and end consumers.
4. Continue to increase channel share in the gradually shrinking channels.
5. Change the traditional marketing strategy, join the Internet thinking, the traditional idea is not suitable for the market, the Internet is a current trend is also a trend.
From the above we can know that the product is not only the foundation of the enterprise, but also the lifeline of the enterprise. Facing the current situation of industry development, in the face of the difficulties of home investment, furniture companies must deeply understand the reasons for the bankruptcy of those failed furniture companies, reflect on the same problems in their own operations, and timely discover the problems existing in the development of enterprises. Face up to the problem, solve the problem, don't regret it when the problem becomes a disaster.

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