In a world where creative models are constantly emerging, it's clear that **3D printing technology** holds the potential to become a fun and unique medium for children’s toys. However, so far, there hasn't been a successful example of such a model globally. That’s where Blokko, a startup from Singapore, is making waves. This innovative online platform merges engaging stories from authors around the world with **3D printed** toys, creating a new way for fans to interact with their favorite narratives.
Blokko was founded by Rahul Thayyalamkandy, CEO, and Pral Lal, Chief Technology Officer. The two met in university in 2004 and now run their company from Singapore. “Pral built two **3D printers**,†Rahul shared. Their motivation came from a personal experience — Rahul loved Tintin comics but couldn’t find related products, especially growing up in India. He realized that while big franchises like Superman or Star Wars have plenty of merchandise, independent creators often lack the resources to bring their stories to life in physical form.
This gap inspired Blokko’s business model. “We can serve niche markets through on-demand **3D printing**, which makes it easier to create custom toys for less popular stories,†Rahul explained. The platform acts as a bridge between storytellers, cartoonists, and 3D designers, allowing them to collaborate and sell themed toys. “We help authors take their stories into the 3D world,†he said. These toys are then printed via platforms like Shapeways or i.materialise and delivered directly to customers. Users can also download STL files to print at home.
The core of the toy experience, according to Rahul, lies in storytelling and hands-on creation. “LEGO succeeded because of this balance, and we're using it in our own way,†he added. How does Blokko work? Authors can upload their stories in any format — manga, text, animation, or even video games. Then, 3D designers collaborate to create matching toys. “People worldwide can buy these toys, either by printing them themselves or having us do it for them,†Rahul said. Profits are split 40-40-20 between the author, designer, and the platform.
Though the target market is small, focusing on independent creators, the platform faces its share of challenges. “Attracting authors and designers is always tough,†Rahul admitted. Converting 2D art into 3D models is another hurdle, along with ensuring high-quality prints.
Despite these challenges, Blokko has already made progress. Launched just two weeks ago, it has already sold its first toy. “We currently have eight artists on board, and more than five toy dolls are coming soon,†Rahul said proudly. It’s an exciting start for a platform that’s redefining how stories and toys intersect in the age of **3D printing**.
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