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"Exhibition store linkage" Jinan International Furniture Fair procurement season
The **13th Jinan International Furniture Fair**, one of the most anticipated events in the furniture industry, will take place from August 22nd to 24th at the Jinan International Convention and Exhibition Center. With the theme "Creating a Perfect Home and Redefining Fashionable Living," this year's fair introduces an innovative exhibition model called "Exhibition Shop Linkage." This approach combines the main exhibition venue with major local furniture stores, creating a seamless integration of industry resources. It serves as a comprehensive platform for manufacturers, buyers, and dealers, covering the entire upstream and downstream supply chain, offering high-value trade opportunities.
The "Exhibition Shop Linkage" model is specifically designed to meet the needs of buyers. Since its inception, the Jinan International Furniture Fair has focused on audience engagement and market operations. A national professional audience database has been established, mainly targeting the Bohai Bay region, with hundreds of thousands of registered professionals. This year’s event brings together over 700 exhibitors, showcasing a wide range of products including civilian furniture, office furniture, classical mahogany, home accessories, raw materials, and woodworking machinery. The event spans 80,000 square meters, providing a cost-effective procurement platform for buyers. The fair also collaborates with furniture malls across 17 cities in Shandong, combining the exhibition hall with large shopping centers and renowned furniture showrooms to cater to diverse consumer needs.
Over a thousand exhibitors and retail stores have joined forces for this event, aiming to capitalize on the peak season for furniture sales. The second and third floors of the exhibition center feature 10 main halls, with a strong focus on attracting professional buyers from Shandong, Hebei, Tianjin, and Jiangsu. Special efforts are made to invite key players from county and town-level furniture stores. Through resource integration and partnerships with industry associations and major furniture retailers, the fair aims to expand its reach and boost sales. A free exhibition shuttle service will be available during the event, enhancing the connection between the exhibition and retail outlets.
Notable participating stores in Jinan include Red Star Macalline, Huangtai Home, Ouyada Home, Ginza Home, Real Home, Daming Home, East Asia Home, Ginza Wholesale Square, and Fuya Home. As the largest and most prestigious furniture exhibition of the second half of the year, the Jinan International Furniture Fair continues to set trends in the industry. Exhibitors will present their latest and most competitive products, offering visitors a chance to explore thousands of new items from hundreds of leading brands. All products will be available for purchase with zero profit margins—don’t miss this opportunity!