Carton safety technology

It is still a hot topic to obtain better brand safety by applying a variety of technologies on the carton.

PrintCity has a brand protection organization consisting of companies such as Bobst, Jura, M-real, MAN Roland, Merck, Sun Chemical and Weilburger. They have produced a fingerprint package that combines their respective superior technologies and can be implemented more effectively. Counterfeit strategy. The technologies used include: pigments added to the coating and capable of displaying different colors depending on the viewing angle, holograms, thermal inks that become transparent after being touched, screening techniques, micro-embossing techniques, and A fluorescent ink that reacts when exposed to specific infrared light.

One of the more eye-catching members of this brand protection organization is the M-real Group consumer product packaging department. M-real supports anti-counterfeiting operations by combining multiple technical means.

The related technical means can be divided into three categories according to the level of security: explicit, implicit and forensic. At present, there are more than 200 kinds of technologies in this area, basically related to the substrate, decorative design, printing and processing. But in fact the real power of protection measures comes from the combination of technologies, he stressed. M-real's brand protection services include security consulting, security technology (which requires its own toolkit and proprietary technology), security cardboard, and the company's secure supply chain. In the M-real toolkit, customers can choose a material solution, such as a micro-corrugated cardboard with a secure blue color, or the customer can choose a structural design, such as a carton with rounded corners. There are also processing paths that can print hidden security measures or add holograms, explains Luc Van Gestel.

Within the brand protection toolkit, the company introduced three new technologies to help combat counterfeiting when used in cardboard or carton packaging. The three names, Stars, Decolux and Origo, have been developed over many years in the M-real Technology Center.