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Furniture companies are developing rapidly and expanding too fast. Many problems in the market are frequent.
At present, the domestic furniture market is gradually becoming clear, and there are too many emerging companies in the market. The furniture industry has gradually differentiated into three types: mature and change-oriented, new elite and grassroots. Among them, as the rookie of the future furniture industry, the new elite enterprises are running forward at a rapid development speed. But the saying goes well: the speed is not up. Due to the rapid expansion of some enterprises, they have exceeded their own tolerance, causing many problems to surface.
1, the quality of the product declines
Compared with mature companies, cutting-edge elite companies are more creative. They can use the new marketing methods to quickly break through the market and seize market share on the basis of traditional models. However, after all, such enterprises are limited in scale and their production capacity is subject to control. If they expand rapidly, the result is that the output has gone up and the quality has declined. In fact, such examples are not uncommon.
"So, the companies that are so suffocating continue to move forward, and the companies that are impatient are left behind." Industry insiders said. Experts remind: domestic new-style furniture companies still need to be able to hold their breath, showing a rare calm and steady atmosphere.
2, follow-up services can not keep up
For the rapid expansion of some enterprises, it is not only products that are “injuredâ€, but also follow-up services of enterprises. Because when the company expands too fast, the management of the team will not keep up with the development speed, causing problems in the docking of major departments, which will easily lead to problems such as leakage of subsequent services or low quality. In addition, the excessive dumping of products will also lead to a rapid increase in service costs, making enterprises seem unable to support the financial support and service personnel reserves.
Therefore, when the company is developing, it should formulate a matching operational strategy to unify the public links and avoid lead and lag.
3, the investment commitment is not honored
In addition, as an important channel for corporate distribution, investment promotion has great significance for the development of enterprises. Therefore, a major goal of enterprise expansion is to strive to cover the franchise stores to important areas in China. Therefore, in order to seek the scale of investment, many enterprises blindly expand the market, and some in order to recruit franchisees, and even reduce the requirements for investment. The end result is that the investment has arrived and the geographical coverage has gone up. However, the dealers have complained a lot. It is understood that in recent years, news such as dealers accusing the merchants of failing to fulfill their promises frequently occur. Most of the transactions are basically ignored by the dealers after signing the franchise agreement with the franchisees. Many of the support cannot be put in place. The root cause of such a phenomenon is that the scale of investment of enterprises has far exceeded the scale of control, and the ability of enterprise management is incomparable. "This phenomenon is not surprising, because the excessive investment will inevitably affect the quality of follow-up investment." Industry insiders said.
For the current furniture industry, the cutting-edge elite enterprises are in a period of rapid development, with certain advantages and shortcomings. Experts believe that this is a normal state in the development process of enterprises, and it is a normal phenomenon. As long as such enterprises can challenge their mentality and make a determination to face the future positively, they will certainly make breakthroughs in the industry.