In the heart of New York City, on Fifth Avenue, Elizabeth Arden opened its first red door in 1910. Since then, this iconic brand has stood the test of time, celebrating over a century of innovation and elegance. Through 105 years of heritage, Arden has continued to evolve while preserving its classic charm.
In 2015, Elizabeth Arden introduced its latest anti-aging line — the Future of Flawless Future series. Alongside this launch, the brand welcomed an international supermodel, Karlina Caune, as its new face. This move brought a fresh, modern energy to the brand’s image, making it more appealing to a new generation of beauty lovers.
In addition to updating its visual identity, Elizabeth Arden also announced a special price reduction for its most popular products. Starting August 14, 2015, customers across China could enjoy these premium skincare items at more competitive prices through authorized retail counters and online platforms like Tmall.
Here is a list of the discounted products:
| Product | Original Price (RMB) | Latest Price (RMB) |
|----------------------------------------|----------------------|--------------------|
| Elizabeth Arden Gold Capsule Essence (60 Capsules) | 790 | 690 |
| Elizabeth Arden Gold Capsule Essence (90 Capsules) | 990 | 890 |
| Elizabeth Arden Gold Eye Capsule Essence | 590 | 520 |
| Elizabeth Arden Platinum Essence | 2080 | 1600 |
| Elizabeth Arden Platinum Eye Serum | 1280 | 920 |
This price adjustment marks a significant step in making high-quality skincare more accessible to consumers in mainland China. The reductions range from 10% to as high as 28%, with the largest discount reaching 480 RMB. The new pricing applies to all official retailers, including department store counters and e-commerce platforms, ensuring a more consistent and competitive market experience.
Elizabeth Arden remains committed to delivering excellence, combining tradition with innovation to meet the evolving needs of its customers. With this update, the brand continues to bring its world-class products closer to home, offering value without compromising on quality or service.
Elizabeth Arden (Shanghai) Cosmetics Trading Co., Ltd.
August 14, 2015
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Wings Furniture's barstools are impeccable in both design and quality. With their unique shape, exquisite craftsmanship and excellent quality, they have won the favor and praise of the majority of consumers.
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In terms of material selection, from elegant and lightweight metal frames, durable solid wood, to soft and comfortable leather and fabric fabrics, each material has been carefully selected and rigorously tested to ensure the stability, durability and comfort of the barstools. These materials not only give the barstools a unique texture and appearance, but also enhance the quality of the entire space in an invisible way.
Wings Furniture's barstools are impeccable in both design and quality. With their unique shape, exquisite craftsmanship and excellent quality, they have won the favor and praise of the majority of consumers.
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