Wholesale Makeup Bag,Travel Makeup Bag,Oxford Cloth Leisure Bag,Multifunctional Cosmetic Bag Ningbo FonFON Industry&Trade Co.,Ltd , https://www.nbfonfon.com
The future will be the golden decade of sports fitness and entrepreneurship
The next decade will be a golden era for the sports and fitness industry. Date: June 15, 2015, 10:41 AM
Is this the right time to enter the sports and fitness market?
Yes! It’s here.
This is an incredible moment for those who are passionate about health and movement. Although Jaggie isn’t an entrepreneur in this field, he has been sharing his daily fitness data on social media for over three years. Back then, such behavior was considered unusual, but now things have changed dramatically.
Since the release of the iPhone 5S, smartphones have come equipped with sensors that can track movement patterns directly. Meanwhile, affordable smartwatches like the Mi Band have made pedometers more popular than ever. Other innovations, such as music-based fitness apps, have broadened the concept of exercise and lowered the barriers for people to get involved. Now, many choose to take the stairs instead of the elevator just to meet their daily step goals.
Social media is also changing. Terms like "Mermaid Line" and "Vest Line" are now common in online circles. Fitness is becoming a lifestyle, and the traditional view that martial arts are superior to modern fitness is slowly shifting. People are no longer just into poetry and calligraphy; they’re investing in their bodies and spending more on physical well-being.
Public participation in sports events is also on the rise. Events like the All Malaysia Marathon and Half Horse Race are now open to the general public. Lighter, more accessible events like Color Run are gaining popularity. The number of amateur sports events is increasing every year. On the policy side, the National People’s Movement has given a major boost to mass sports, driving growth across the entire industry.
One of the most significant indicators of this trend is the rise of domestic sports brands. In 2008, New Balance struggled to compete globally, but today it's nearly on par with Nike and Adidas. This shift is driven by the growing interest in fitness among everyday people, not just athletes.
How long will this trend last? At least another decade, according to Fan Yinliang, Vice President of Dynamic Domain Capital. This isn't a sprint—it's a long-term movement that will continue to evolve over the next ten years.
China's consumer base is constantly evolving. More people are embracing fitness, and younger generations, like those born after 2000, are already familiar with gym culture. Urbanization is also fueling the trend. As society matures, family units shrink, life expectancy increases, and income levels rise. With these changes, people are placing higher value on personal health, leading to greater demand for sports and fitness services.
In China, the American-style fitness environment is emerging. Gyms in communities, schools, and hotels are becoming more common, with spacious facilities offering up to 18 square meters per person. These places are often affordable, open 24/7, and sometimes even free for the public. Professional trainers are highly trained, well-paid, and respected.
While much of the focus on the fitness market is on first-tier cities, second-, third- and fourth-tier cities are catching up. As urbanization continues, entrepreneurs are looking beyond big cities, seeing great potential in the broader market. The demand for fitness is growing, and the momentum is strong enough to support new ventures.
The wind is coming. Who will ride it?
With the entry of the sports and fitness sector, more people are seeking opportunities in this space—online platforms, offline venues, coaches, and future hardware that could become data terminals. But with so many players, who will lead the way?
Before we answer that, let's look at the numbers. There are currently 1.8 million sports venues in China, but only 110,000 are fully operational and reserved. Out of 60,000 gyms, most are underused or not open to the public. Education institutions, government agencies, and sports departments control over 70% of these spaces, but they remain inaccessible to the general population.
The average person in China has only 1.8 square meters of sports area, and only 0.2 square meters is actually usable. Even in popular events like marathons, there is still oversupply. While the world holds over 10,000 marathons annually, China only hosts around 52. That means, despite having one-fifth of the world’s population, China participates in just 1/200th of global mass events.
Coaches in the industry are also inconsistent. Many lack proper training, with some only completing three months of education before starting their careers. This highlights a serious gap in the market—there’s no professional coaching structure to meet the rising demand for fitness services.
So, how do entrepreneurs attract users when the market is still developing? Most focus on those who already have needs, making them feel part of something cool. For example, Cai Yong, founder of A-Gump, believes running is one of the most natural forms of exercise. The endorphins from running create a sense of well-being without external influence. That’s why he developed running products to make the experience more engaging and rewarding.
Fitness is more than just a trend—it’s a movement that’s here to stay. And for those ready to ride the wave, the future looks bright.