At Kite, we often encounter customers seeking affordable yet reliable packaging options without sacrificing quality. This week, we’re diving into an interesting case where a customer needed help protecting her handmade mugs during shipping.

Dear Doctor,

I recently switched suppliers for my mug boxes, but unfortunately, the new provider has jacked up prices and compromised on quality. As a result, I’m seeing a lot of breakages when my mugs reach customers via courier services. While I understand the need for cost-effective packaging, I still want top-notch protection for my products. Can you recommend something better?

Sincerely, Jan

Hi Jan,

It sounds like you're going through quite a challenge with your current packaging situation. Don't worry—we’ve got some great solutions to help you keep those precious mugs safe while keeping costs manageable.

One option is our White Cardboard Postal Boxes (152x127x95mm). These boxes offer excellent external protection during shipping and can also enhance the unboxing experience for your customers. For your mugs, a one-piece carton with tuck-in flaps works wonders. This design allows for quick assembly and ensures the lid stays securely in place, giving your packages a professional and polished look.

To add an extra layer of luxury, consider wrapping your mugs in Kite’s Colored Tissue Paper. Available in a variety of colors, it not only protects the contents but also adds a touch of elegance. You might also want to include a Fragile Label to alert couriers to handle the shipment with care.

If you prefer something more cushioned, our Air Shock Pack 1 could be ideal. Designed specifically for delicate items like ceramics, these inflatable cushions provide superior shock absorption at minimal weight. They’re easy to use and can be adjusted to fit snugly around each mug, ensuring they stay intact even during bumpy journeys.

With these strategies in place, you’ll significantly reduce the risk of breakage while maintaining affordability. Your customers will appreciate receiving their mugs in pristine condition every time!

Best regards, The Packaging Doctor

P.S. All the questions we address here are based on real-life inquiries from both existing and potential clients.

Need advice for your own packaging dilemma? Reach out to us anytime on Twitter @kitepackaging or via email. Let’s solve your packaging puzzle together!

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