Flat design goes out of chaos

Today, one thing is certain is that the field of design is expanding. This is a world that needs to be designed. Refused to the latest statistical data shows that there are currently more than 700 formal teaching institutes in China and are still increasing. The number of school attendances has increased at multiples, which makes the design education with teachers and quality lacking. It is not able to handle the situation and China itself does not have a theoretical basis. The level of understanding and understanding of design is too low to cause a level of design education. The inferior fact that the designer has become a non-principled, non-principled, and unscrupulous figure. It indirectly causes huge visual pollution to our living space. Who is responsible for our visual space? !

Although starting from the big design concept, this article is more inclined to the direction of graphic design in the discussion process, summarizes the knowledge structure of design, graphic design, graphic design techniques, graphic design design elements, graphic design techniques, graphic design style, etc. And so on, based on my personal knowledge, combined with a lot of information, to carry out some shallow discussions, the purpose is to be able to reveal the basic issues of the design and the core spirit. A summary of the question of the general meaning and role of the designer personally enables the designer to understand the professional's own knowledge structure, quality, principles, professional ethics, and responsibilities.

In the content of the paper, in order to avoid dogmatization, please consider the gap between theory and practice as a method of understanding design and thinking. It only has a general guiding role.

Chapter 1: Understanding Graphic Design

Understanding the definition and concept of a design will be the first step in understanding the design and will help us understand the scope of our responsibilities as a quasi graphic designer.

Section 1: Name and Classification of Graphic Design

The term design comes from the English "design", which includes a wide range of design and categories: industrial, environmental arts, decoration, display, clothing, graphic design, etc., and the current designation of graphic design is very difficult in ordinary expressions. Because the intersection between disciplines is now wider and deeper, the traditional definition, such as the current designation of “graphis design” visual communication design, decoration design, etc., may have a lot to do with the characteristics of graphic design. Because the design is omnipresent and the graphic design is omnipresent, all of the prints used in the scope are related to graphic design. From the point of view of function, “the adjustment of vision through human beings achieves some degree of behavior”, which is called visual communication. The visual language conveys information and expresses opinions, and the design of decorating or decorating arts is generally recognized as an inaccurate name with one-sidedness.

Now that we understand the scope and content of graphic design, let's look at the classification of graphic design, such as image system design, typeface design, book binding design, line design, packaging design, poster/poster design... There are as many designs as there are so many kinds of designs.
In addition, commercial design and artistic design obviously exist.

Section II: The concept of graphic design

Design is purposeful planning. Graphic design is one of the forms that these plans will take. In graphic design, you need to use visual elements to spread your ideas and plans, use words and graphics to convey information to the audience, and let people pass these. The visual element understands your vision and plan. This is the definition of our design. The bottom line of a visual work should be to see if he has the energy to move others, and whether or not he can successfully convey the information behind. In fact, she is more like interpersonal relationship, relying on charm to conquer objects, and your design has the charm of grabbing people's hearts. ? Whether it is love at first sight or it is a matter of course, you need to be like a gentle gentleman or a slovenly treason son or a rigorous scholar. In fact, the graphic designer has multiple roles. You need to know yourself and yourself. You need to investigate the object. You should be a member of the object, but you shouldn’t be as good as it is. Let’s talk about it. Your design represents the customer’s product. Need your feelings to impress others. You are actually a person who “sells out” emotions. Graphic design is an art that is closely related to a specific purpose.

Section III: Features of Graphic Design

Design is the combination of technology and art. It is a product of the commercial society. In the commercial society, it needs the balance between artistic design and creative ideals. It needs to be objective and restrained. It needs to use the author's mouth to speak for the client.

Design is different from fine art because design is to be aesthetically pleasing and practical, alternative to people, and people-oriented. Design is a need rather than just decoration and decoration.

The concept that the design is not completed requires design excellence, continuous improvement, self-challenge, and declaration of war on oneself. The key to design is to discover that it can only be achieved through in-depth experience and experience. It is a challenge for designers to impress others. The design must be moving, enough details can move people, the graphic creativity itself can impress people, the color taste can impress people, the material texture can touch people, ... the various elements of the design are organically combined. Also, designers should understand that a more rigorous attitude can cause people's mind to vibrate more.

Chapter II: The Road to Graphic Design

Learning in design may have many different paths, because this is determined by the design of a diversified knowledge structure. No matter what you used to do or how you used to be, after entering the design field, your previous experience will have an impact. You, you will all face the challenge and the possibility of being eliminated. Just as if you want to create a greatness can never be achieved by relying on people's subjective desires...

Section 1: Do you confirm that you want to enter this field? --The designer's knowledge structure

Designing a diversified knowledge structure will inevitably require designers to have diversified knowledge and information acquisition methods.

The first step: starting from the recognition of points, lines, and surfaces, learn to master the basics of plane composition, color composition, three-dimensional composition, and perspective; we need to have objective visual experience, establish the basis of rational thinking, master the laws of visual physiology, and understand The concept of design elements.

Second step: Can you draw a sketch? According to the findings of the Australian Industrial Design Advisory Committee in 1998, the first 10 skills that design graduates should possess are: “The ability to produce excellent sketches and freehand drawings is essential, as it should be capable of designing fast and unpredictable visual expressions. The art of painting is the source of design. The sketch of design is the paper form of thought. We have reason to believe that painting is the basis of graphic design and the basis of the design of graphic design!"

Step 3: What else are you missing? Lack of study of traditional courses such as pottery, prints, watercolors, oil paintings, photography, calligraphy, Chinese paintings, black-and-white paintings, etc. Too much, you still ask yourself! No matter how these courses will strengthen your hands-on ability, performance ability and aesthetic ability at different levels, their key is to let you understand what is art, and more importantly, you find your own personality, but this is also a Long-term process.

Step 4: "Can I start designing?" Of course not, what do you design? Just as you want to start playing games, do you understand the rules of the game? However, you do not have to worry that you have entered the professional learning process. At the same time, it means that you have only just begun. You will not be unyielding, and you will not step into the field with no irresponsible, pragmatic and practical attitude. We use logo design as an example. We need to have what kind of background knowledge, the significance of the logo, the origin of the logo, the characteristics of the logo, the design principles of the logo, the artistic rules of the logo, the form of the logo, the composition of the logo, and our Need to understand why? Why Coca-Cola is so popular in the world; why do we want to wear Lee brand jeans? As a designer, are you satisfied with the visual environment around us? Ask yourself, what is your design ideal?

Step 5: Can you tell whether the design is good or not? Do you know why? The previous step through the study of basic design knowledge, you do not know that you have entered the imitation stage of the design, in order to move forward we must review the history, and even from the study of theoretical books into advanced learning and excellent designers. This phase is accompanied by a relatively long-term process. Your design level may be very unstable. You are sometimes confused and sometimes happy. With a lot of practice and gradual mastery of the entire design process, you begin to move toward a mature designer.

You need to learn rules and break rules.

Section II: Can you become an outstanding designer? -- Requirements for designers

1. Successful designers should have the following:
A. Strong and sensitive feeling ability
B. The ability to invent
C. The aesthetic appraisal ability of the work
D. Ability to express design ideas
E, with comprehensive professional intelligence

Modern designers must have a broad cultural perspective, profound wisdom, and rich knowledge; they must be knowledgeable, sensitive, and able to solve problems with innovative spirit. They should consider social reflections, social effects, and strive to design works that are beneficial to the society. To improve people's aesthetic ability, psychological pleasure and satisfaction, we should summarize the characteristics of the contemporary era, reflecting the true aesthetic taste and aesthetic ideals. At the very least, you should understand that good designers have their own "self" approach, a clear image, and a logical point of view.

2. The designer must be confident and firmly believe in his personal beliefs, experience, vision, and taste. Not blindly, not alone, not arrogant, not floating. Faced with a rigorous academic attitude, it is not personal and individual, and is not designed for design. As a designer, we must have unique qualities and superb design skills, that is, no matter how complex the design topics, we can seriously sum up experience, think carefully, and repeatedly scrutinize, eliminate the essence of the same type of excellent design, realize new create.

3, graphic design as a profession, the level of professional ethics of the designer and the perfection of the personality of the designer have a great relationship, often determine the level of perfection of a designer's design level is the degree of perfection of personality, the higher the degree of understanding and grasp the balance Competence, discernment ability, coordination ability, and ability to handle things will help him to overcome obstacles in the design life. Therefore, designers must pay attention to personal cultivation, and the literati often say: “first repair their shape, then practice their products” .

4. The improvement of design must be carried out in constant learning and practice. Designers' extensive exploration and concentration are contradictory and unified. The former is the source of inspiration and expression, and the latter is the attitude of work. Good design is not just the creation of graphics. He is the result of neutralizing many intellectual labors. He is involved in different fields and plays different roles. It allows us to maintain a broad perspective and allows us to design with more information. . The most critical thing in design is thinking, good ideas need to learn and time to hatch. The design also needs an open field of vision, so that the information has a wide range of sources. Comprehended by analogy is one of the important features of the learning plane design. Art is essentially the same, and the continuous supply of culture and wisdom is a magic weapon for the evergreen tree of the design community.

5. The design with individuality may come from the design ideas that linger with the long-standing cultural traditions of the nation and the rich national culture. The nationality and originality and personality are also valuable, and the regional characteristics are also one of the designer’s knowledge backgrounds. . The designers of the future are no longer narrow nationalists, but the symbols of each nation are more