The report of the 19th National Congress of the Communist Party of China pointed out that the current major contradictions in China’s society have been transformed into contradictions between the people’s growing needs for better life and the development of inadequate imbalances. The cultural tourism industry, as the head of the five major industries of happiness, will be the future social development. The focus area. This conference fully embodies the corporate wisdom that Blu-ray closely integrates and integrates the long-term thinking of social development with the long-term thinking of enterprise development. Blu-ray Wen Biao Fruit Man Theme World Product Launch Conference Fruit Man Image Group Vibrant Debut Fills the domestic park original IP blank With the lively music background, the original IP series of the Snow Queen, the Durian King and other fruit-man series appeared one by one at the press conference. In the Fruit Man theme world, you can experience a wide variety of venue entertainment, as well as exciting performing arts events, theme events and more. The Rainforest Climbing Kingdom is China's most comprehensive parent-child climbing paradise. It includes a variety of fun climbing elements such as towers, slides, and sand. It helps to develop courage, enhance physical fitness, and allow children to enjoy the thrill of “airwalkingâ€. ; The Magical Animal Forest is the first magical theme in the southwest. It has an indoor exhibition hall with marine and amphibious animals and an outdoor rainforest dominated by jungle animals. It realizes the knowledge of science and explores nature through interactive theme animal performances. The volcanic expedition is China's first volcanic theme exploration park. Through VR and 4D technology, indoor motorized rides, it builds a rich entertainment interaction and technology experience inside the huge volcano; Blizzard Bay Water World is the first indoor and outdoor combination of ice and snow theme water park in China. It is suitable for the whole family to play together, taking into account the different needs of family members, creating a thrilling play resort and customizing a happy and happy time for the family; The Youth League is China's first quality education, honing education, science education training base, its original "1+5 X 5" three-dimensional education system, gathering international first-line education resources, creating quality development, role-playing, survival training, occupation Experience the environment and let the children grow up with their parents. Zhang Qiaolong, President of Blu-ray Development, delivered a speech The emergence of the fruit man theme world has filled the gap in the domestic IPB. In the design, ordering and assembly of the paradise product modules, C2M's high-end customization model is used to directly feedback the requirements to the cooperation suppliers, and customize the products to ensure the high adaptability of the park and local consumer groups. It is understood that on April 28, 2017, the first fruit man theme world in Dujiangyan, Chengdu was officially opened. It only attracted more than 2 million visitors to enter the park in just half a year, far higher than the traffic level of most children's parks in Chengdu. The project took less than half a year from planning and design to opening the park. Fruit Man's core business model reveals the dilemma of modular products to crack the industry The investment in the Wenlv Paradise project generally has problems such as high input cost, long development cycle, slow capital recovery, and high difficulty in site selection. The Fruit Man theme world has proposed subversive innovations in the design, development and operation mode of traditional cultural tourism parks, and solved the key pain points in the investment of traditional cultural and tourism park projects. It is suitable for widespread promotion in a large number of new first-tier cities and second- and third-tier cities. . Zhang Qiang, president of Blu-ray Wenlv Group, released the fruit man product Zhang Qiang, president of Blu-ray Travel Group, unveiled the core business model of the Fruit Man theme world: modular product portfolio, project design and development according to local conditions. The Fruit Man theme world's product library has 18 modules including climbing, animals, water, adventure, technology, film and television. Each module is the most successful and most consumed after learning from the experience of the world's classic paradise. The products that the group welcomes, after the localized improved design, form a standardized construction, and finally form 108 specific product combinations. When the specific project falls, the modules are combined with the geographical and human characteristics of different cities, and finally, the “Fruit Hero Theme World†with distinct differences can be presented. Blu-ray Wen Biao Fruit Man Theme World officially launched "To come for a better life in the city" Blu-ray city management new strategy This conference is also a new "road map" given by Blu-ray in the "new era, new city, new cultural brigade", clearly expressing the blue light into the cultural tourism industry as a city operator. The determination of the field. Zhang Qiang, president of Blu-ray Travel Group, said at the press conference: "Our original IP inspiration comes from the refinement and summarization of ethnic regional culture. Because different regions in the country have different characteristic fruits, the IP image is not fixed. It is based on the cultural characteristics and special products of different cities, and carries out brand new creation under the unified theme.†This IP system not only has uniformity, ensures its recognition, but also enriches the fruit hero theme world across the country. ,development of. With the refinement of the common urban cultural memory, the IP that is unified under the big IP of “Fruit Man†and unique in regional characteristics and urban cultural resonance is the source of customer attraction, with parent-child interaction and family participation. The resort method allows modern people's family-style “micro-tourism†to bid farewell to the past tourist attractions. This is the concept of Blu-ray “new travel†brought to the entire travel industry, and its differentiated competitive advantage. The leader of the development of Blu-ray said in his live speech: "'You are strong in China and strong in China'. The theme of the Fruit Man theme is to focus on children's growth and contribute to the cultivation of the next generation of the motherland. It is a powerful performance of Blu-ray's social responsibility." The development orientation of Wen Bing's "coming for a better life in the city" clearly responded to the "19th National Congress of the Communist Party of China" that "the main contradictions in China's society have been transformed into the people's growing needs for a better life and the development of inadequate imbalances." The contradiction between the propositions of this era. In the next 3-5 years, Blu-ray will continue to implement the “Fruit Heroes Theme World†project, covering dozens of major new first-tier, second- and third-tier cities across the country. When entering the cities, the Fruit Man theme world closely follows the direction of urban development and maintains a high degree of consistency with the urban industrial form planned by the local government, forming a synergistic development effect. The park can help the new district of the city to form a new “starting zone†with a good popularity and low carbon and environmental protection in the development process. It will promote rapid improvement with popularity and promote the demand of the industry and the employed population with low carbon and green environment. Quickly introduce, form a production-oriented development zone centered on paradise, livable, suitable, and suitable for travel. In the end, Blu-ray Travel is bringing more than just a paradise to the city, but an urban cultural tourism cluster and a new urban center. In the second half of China's urbanization process, new first-tier cities and second- and third-tier cities are the culmination of future investment in the cultural industry. Grasping this enthusiasm, the “Fruit Man Theme World†has found the IP from the product IP to the brand IP and scale effect. The path of fission development. Obviously, the development of Blu-ray has already made the cultural tourism industry an important part of the development strategy of “Habitat Blu-rayâ€. The grand release of the Fruit Man theme world is a new practice and solemn commitment to the development of a beautiful Habitat platform. With the continuous development of the traditional development business of “Habitat Blu-rayâ€, “9S system of “Home†property service, Jiabao Property Gold Manager, education, medical care, and business travel, Blu-ray is regarded as an urban supporting service provider and city operation. 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"For the good life of the city" Blu-ray Fruit Man theme world grand release