With the improvement of people's living standards, the quality requirements for office furniture and building materials consumption are getting higher and higher, consumers' brand awareness is increasing, and the attention to products is gradually biased towards brands, which also makes the competition between office furniture and building materials enterprises turn. Brand competition. In the first half of this year, the national real estate market showed a trend of rising volume and price. From January to May, the sales area of ​​commercial housing nationwide increased by 35.6%. Affected by this, the market demand for office furniture and building materials will increase significantly. Nowadays, consumers are increasingly demanding office furniture and building materials. They not only consider the price, service and quality of products, but also pursue individuality, fashion and convenience. At present, the post-80s has become the main force of home decoration, so the post-80s consumer psychology has become an important factor affecting the consumption trend of the entire office furniture and building materials market. After the 80s is a generation that pursues creative life. In terms of interior decoration, the mix and match style, fashion style and alternative decoration have become the decoration style that the younger generation likes. At the same time, consumers no longer meet the batch-type, standardized office furniture building materials, but more inclined to personalized, tailor-made products, so that the overall custom office furniture has gradually become a popular consumption. In particular, the advantages of customized office furniture, such as personality, fashion, time saving, and labor saving, have gradually become the preferred purchasing method for high-end consumers. With the increasing demand for office furniture customization, a number of companies specializing in the development of office furniture should also be on the market. At present, custom office furniture accounts for about 10% of the entire office furniture market. As a new thing, its development space is still very large. The awareness of brand consumption continues to increase. Green and environmental consumption has gradually become mainstream. Green environmental protection regulations have become more perfect. E-commerce will provide a way for the office furniture and building materials industry to explore new business models. From 2012 to the beginning of 2013, the office furniture and building materials industry frequently reported the news of “water-related†e-commerce, exploring new business models and advancing with the times to become the only way for the survival and development of office furniture and building materials enterprises. The traditional domestic office furniture marketing model is to use independent stores, large national chains, local chains, large supermarkets and other channels for sales. Relying on e-commerce, the office furniture building materials industry has obtained a new effective marketing model to meet the consumption needs of a large number of young people. E-commerce represents the maximum use of limited resources by modern technology to meet the needs of consumers. Although office furniture and building materials are involved in e-commerce at the stage of exploration, small office furniture and building materials products are selling well, not all of them are suitable; office furniture and building materials are large-scale slow-moving consumer goods, product service, brand, performance and environmental protection. Sexuality needs experience to better understand; office furniture and building materials are sold to consumers as semi-finished products, all of which need to be installed on site, and the products are placed in different decorative styles to present different effects. Therefore, at present, the mode of e-commerce in the office furniture building materials industry is also a way of combining online and offline experience stores. The e-commerce solution requires a lot of manpower and material resources for post-installation and after-sales service. But overall, with the development of the Internet of Things, mobile payment and cloud computing, the future use of resources by consumers will be more concise and convenient. In the future, the office furniture and building materials industry will usher in a greater transformation and upgrading opportunities. In the next few years, e-commerce represents the use of modern technology to maximize the use of limited resources to meet the needs of consumers. Source: Internet Pet Sofa,Dog Bed Couch,Pet Friendly Sofa,Pet Sofa Bed Zhejiang Entai Pet Technology Co.,Ltd , https://www.entaipet.com
Office furniture market enters the era of brand war