Liu Lixin, General Manager of Huahe Group Beijing Marketing Management Center Laser jet printer Uv Laser Marking Machine,Uv Laser Marking Equipment,Uv Laser Marking Printing Machine,Uv Laser Marker GUANGZHOU INCODE MARKING TECHNOLOGY CO., LTD. , https://www.gzincode.com
[Reporter]: What factors do you think a good brand needs?
[Liu Lixin]: We believe that an excellent brand needs to pay attention to the construction of several factors such as product quality, brand influence and customer service.
First of all, from the home industry, product quality includes product quality, design, environmental protection and other aspects; these constitute the basis of excellent brands and innate genes. Without quality excellence, you can't achieve excellent brand status.
Second, we must have better public awareness and visibility, and have more and loyal customers.
Third, we must provide customers with more comprehensive customer service, including pre-sale, in-sale, after-sales and post-customer maintenance. Let consumers truly experience the core and connotation of being a good brand.
[Reporter]: In this era when the wine is also afraid of the deep alley, brand promotion is more important. Which channels does your company mainly promote?
[Liu Lixin]: The brand is already an important symbol of the commodity economy era. At present, most industries and enterprises attach great importance to the shaping and promotion of brands. Huahe Group's brand promotion has taken an integrated communication route.
In the traditional promotion channels, Huahe adopted a combination of national centralized advertising and regional market placement, and also integrated more current means of communication, including CCTV prime time advertising.
Huahe Group also attaches great importance to the promotion and dissemination of online brands. Through various forms, a combination of mass communication and precise promotion has been adopted for various types of online media.
[Reporter]: In the face of fierce competition, the difference between a successful brand and a low-cost imitator is that it can provide more and more inspiring things to customers. Can you talk about innovation and service? the opinion of?
[Liu Lixin]: Every company has its own advantages and disadvantages, and each brand has its own unique brand value. But innovation is still a problem that all companies must face. To move forward, there is only constant innovation.
Huahe Group is a home furnishing company with a long history of development. It is also an evergreen tree and first-line brand in the Chinese home furnishing industry. The reason why it can develop to the present, and flourish and more robust, is because Huahe is firmly engaged in the development and implementation of innovative work.
Huahe Group advocates the working ideas of advancing with the times, and has always adhered to the principle of innovation in product design, channel expansion, marketing, and customer service. In terms of important product design, Huahe has cooperated with foreign cooperation designers and firms to grasp the latest trend of international product design and has been at the forefront of domestic counterparts. In terms of channel expansion, Huahe Group is based on the current economy. Status and market reality, deepen channel expansion and model innovation; in marketing, we actively learn and absorb the latest communication channels and means of communication; in terms of customer service, Huahe pursues excellence, keeps pace with the times, and designs in space. Active work on display, service etiquette, sales process design, sales network and tool construction.
Laser jet printer uses software to deflect laser beam and directly burns the surface of the product to be marked by laser at high temperature to form fonts or patterns.
The advantages of laser jet printer are as follows:
1. Reduce production costs, reduce consumables and improve production efficiency.
2. Anti-counterfeiting effect is obvious. Laser code-jet technology can effectively inhibit the counterfeiting of product identification.
3. It is helpful for product tracking record. Laser jet printer can print out the batch date and shift of the product. It can make every product get good tracking performance.
4. Increasing the added value can make the product look better. Promote the brand awareness of products.
5. The equipment is reliable, the Laser Marking Machine has mature industrial design, stable and reliable performance, can work 24 hours continuously, and the laser maintenance-free time is more than 20,000 hours. Temperature adaptability range is wide (5 - 45 C), which is widely used in various industries in the field of production and packaging.
6. Environmental protection and safety. Laser typewriters do not produce any chemicals harmful to human body and environment. It meets GB7247-87 and GB10320-88 standards. It is an environmental-friendly high-tech product.
7. Laser jet printer can print a large amount of data in a very small range. Laser can mark the product material with very fine beam. The printing accuracy is very high, the control is accurate, the content of jet printing is clearly and perfectly interpreted. It has strong market competitiveness, environmental protection and safety, without any corrosiveness, and completely isolates chemistry. Pollution is also a kind of intimate protection for operators, which ensures the cleanliness and tidiness of the production site, reduces the investment in the later period, and reduces noise pollution.
Human beings have reached an unprecedented height in their understanding of environmental protection and effective utilization of resources. It has become the consensus of developed countries and most developing countries, including China, to eliminate the backward equipment and production processes that cause environmental pollution and waste of resources to the greatest extent. Because the dot matrix ink typewriter has four difficult problems: high pollution, high consumables, high failure and high maintenance, which can not be overcome. Especially the chemical pollution caused by dot matrix ink typewriter in use can cause harm to the environment and operators.
Huahe Liu Lixin: Evergreen in China's home furnishing industry