In-depth interview with Wanjia curtain: the mystery of 500 stores a year

Today in the Internet age, everyone is shouting that traditional business is difficult to do. Even the most brilliant companies in the past, as long as they have not kept up with the speed of the Internet, they will not escape the fate of being eliminated. Home fabrics - typical traditional businesses, relying on the inherent model alone have become less and less likely to survive: low entry rate, low turnover rate, low customer price... all kinds of core indicators have plummeted, and the bosses in this industry are complaining.
Is the traditional industry dead? Where should the curtain fabric under the change of the times go? Xiaobian interviewed Wanjia curtains, maybe you can find answers and confidence from Wanjia curtains!
Wanjia curtain, a digitally operated O2O boutique curtain collection brand, is the exclusive strategic partner of Alibaba Group·Tmall Curtain! Wanjia curtain is a support brand for Tmall curtains famous products! Committed to the integration of industry resources, the development of industry standards, the development of service standards and norms, so that the world has no hard-to-buy curtains as a mission, so that the curtain retail industry from a disorderly and non-standard market to a benign curtain consumption service culture ecosystem, let the brand Curtains and one-stop service to improve people's quality of life! Wanjia curtains became the leading retail brand of curtain O2O! The platform is only open for one year, and 500 stores are opened!
Yang Wei, founder of Wanjia curtain, said: Wanjia curtain's groundbreaking 020 data operation and sales model has broken through the development bottlenecks such as single channel, asymmetric information, small selectivity and insufficient branding in the curtain industry. In the background of the Internet era, Wanjia curtain products combined with dozens of first-line brand curtain manufacturers, including many experts in the jacquard cloth, Otans, the first one to ask for celebrity endorsements, the big-name folk songs of rural style birds and flowers, High-grade flannel expert Kimberly-Clark, Zhongmao Home Textiles, which specializes in special embroidery, and Kelida, which develops intelligent sunshade, and the simple European style Elister. It is not difficult to see from the above brands that Wanjia curtains only integrates high-quality brand resources, strictly selects quality and quality, and adopts the form of factory direct sales. The products are complete in variety, diverse in style, rich in inventory, and more secure after sale.
It is understood that the brand owners who cooperated with Wanjia curtains in the early days have upgraded from the workshop-style offline stores to the curtain O2O retail experience store. The high standard and integrated service will bring consumers a more fashionable shopping experience. The transaction rate is straight. Soaring, the unit price is a qualitative leap.
When asked about the original intention of Yang Wei to make Wanjia curtains, he said: "The fabric market is not lacking in good products. Just because the market is not standardized, many high-quality products can't directly reach the customers who need them. It is necessary to transform the curtain retail market from disorderly and non-standard to a benign service-oriented cultural ecosystem, so that more consumers can easily improve the quality of life of the whole family.” (Wanjia curtain Tmall flagship store https://wanjialianpin. Tmall.com joins the power)
So what are the core advantages of Wanjiali? After the interview, Xiaobian refined the following points:
1. Advantages of the platform: Tmall curtains are exclusively designated to support the famous products of 10 billion, Tmall platform, Wanjia curtain brand brand integrity protection, massive traffic, orders and transaction volume do not have to worry.
2, brand advantage: dozens of well-known brand curtain manufacturers in the curtain industry settled in, all kinds of materials and crafts styles have everything, brand guarantee, quality and cheap.
3, price advantage: brand curtain factory direct sales, Wanjia curtain products for customers with a variety of various types of grades of price curtains package, a large number of brands, styles, products, complete online and offline the same price and the same price installation services in place, Very cost-effective.
4. Advantages of joining: Wanjia joins sales service outlets, unified entity image experience store, free design storefront, provides training, marketing planning, supporting system software and franchise support, and all local online customer purchase orders are given as benefits to franchisees. Customer visits to the store experience, franchise stores provide on-site service.
5, marketing advantages: focus on e-commerce online sales, there are hundreds of professional e-commerce network sales operation promotion team, with Tmall big data analysis and precision marketing, multimedia promotion, celebrity endorsement and so on.
6. Service advantage: The customer chooses the model and package products suitable for their own in the Wanjia curtain. The local franchise store will contact the customer for the first time measurement. The customer can go to the store to experience, purchase, see, the manufacturer is responsible for processing the finished product. To meet customers' various personalized customization requirements, franchise store installation, maintenance, etc., let customers enjoy the five-star five-free service "free measurement, free design, free production, free delivery, free installation."
At present, 500 stores of Wanjia curtains have been spread all over the country. According to industry insiders, Wanjia curtain products will be deployed in 10,000 service outlets nationwide in the next three years to help offline and offline stores realize online and offline integration operations; The service outlets of the city are all managed and unified by the “Wanjiali City Partner” in their location.
Wanjia curtain products provide a high-quality sharing platform for all major merchants. In terms of entering the merchants, “When building brands, innovation and upgrading, Wanjia curtains are very professional, we can give them with confidence. In this way, we have more manpower and material resources to invest in the sales process, brand sales are both hands, which is what we want to see."
A franchisee talked about the vital benefits that Wanjia curtains brought to himself: "The marketing model of Wanjiali's online and offline products has broadened the customer base, and at the same time, it has been drawn from Tmall Big Data. The customer's intention is relatively high, almost 100% of the transaction. The training of our staff is also done by Wanjia curtains. All kinds of support policies have saved us a lot of power. For us, it is more affordable to make money. Now, taking advantage of the O2O model of Wanjia curtain, using the platform of Tmall, we have ushered in a new and better success for our own curtain business!".
Wanjia curtain products, adhering to the concept of integration, timeliness, initiative, creation, actively explore new directions in the home industry brand building, stimulate new vitality, lead the new future of home!

Editor in charge: Liu Bing